Quay lại danh mục Từ vựng VSTEP (Marketing)
Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 12

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 12

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 12 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: When a company divides a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics, it is practicing which of the following?

Câu 3: small, specialized market for a particular product or service is best described by which marketing term?

Câu 4: Which pricing strategy involves setting a relatively low initial price for a new product to attract a large number of buyers and win a large market share?

Câu 5: What term is used to measure the ability of a company to turn customers into repeat buyers and prevent them from switching to a competitor?

Câu 6: The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services is referred to as what?

Câu 7: Which marketing tactic uses unconventional, low-cost creative strategies to grab consumer attention in public spaces?

Câu 8: Which metric represents the total net profit that a business expects to earn from a single customer account throughout their entire relationship?

Câu 9: The process of improving a website's visibility on search engine results pages to increase organic, non-paid traffic is called what?

Câu 10: In digital marketing, an instruction or prompt designed to encourage the audience to take an immediate, specific step is called a what?

Câu 11: Statistical data relating to the population and particular groups within it, such as age, gender, income, and education, is known as what?

Câu 12: What is the marketing process of distinguishing a product or service from others in the market to make it more appealing to a target audience?

Câu 13: demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched is called a what?

Câu 14: form of social media marketing involving endorsements and product placements from individuals who have a dedicated social following is known as what?

Câu 15: In web analytics, the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site is called the what?

Câu 16: Which pricing strategy involves charging a high introductory price for a new product, targeting buyers who are willing to pay a premium, before gradually lowering the price over time?

Câu 17: The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter, out of the total number of visitors is known as the what?

Câu 18: What term refers to the conceptual place that a brand wants to occupy in the target customer's mind relative to competitor brands?

Câu 19: Paid advertising where the ad matches the form, feel, and function of the media format in which it appears, making it look like editorial content, is called what?

Câu 20: visual representation of the stages a customer goes through when interacting with a company, from initial awareness to post-purchase support, is called a what?

Câu 21: The study and classification of people according to their attitudes, aspirations, values, and lifestyle choices is known as what?

Câu 22: promotional channel that involves selling products or services directly to the consumer without intermediaries, often using email, telemarketing, or direct mail, is called what?

Câu 23: The professional maintenance of a favorable public image by a company, other organization, or famous person, typically achieved through media coverage, is called what?

Câu 24: business strategy that uses existing social networks to promote a product, encouraging individuals to pass on a marketing message to others, is known as what?

Câu 25: An advertising model in which a company compensates third-party publishers or creators for generating traffic or leads to the company's products is called what?