Quay lại danh mục Từ vựng VSTEP (Marketing)
Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 14

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 14

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 14 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: To effectively tailor their advertising campaigns, modern companies divide a broad target market into smaller, more manageable subsets of consumers, a process known as market _______.

Câu 2: The premium value that a company realizes from a product with a recognizable name compared to its generic equivalent is referred to as brand _______.

Câu 3: Organic pet food brands usually target a highly specialized, small segment of the pet owner population, which is commonly referred to as a _______ market.

Câu 4: When entering a highly competitive market, the electronics firm decided to adopt _______ pricing, setting a very low initial price to attract a large number of buyers quickly.

Câu 5: The first stage in the customer funnel involves generating brand _______, which measures how familiar consumers are with a brand name or its products.

Câu 6: The website's high _______ rate indicates that a large percentage of visitors leave the online store after viewing only one page without taking any action.

Câu 7: Despite having a limited budget, the local bakery achieved massive popularity primarily through organic, positive _______ marketing from satisfied customers.

Câu 8: Every effective email marketing campaign should include a clear _______, such as 'Shop Now' or 'Subscribe Today', to guide readers on what to do next.

Câu 9: When a product category has been introduced to almost all potential customers and growth slows down, the market is said to have reached _______.

Câu 10: Age, gender, income level, and education are key _______ factors that marketers analyze to understand the composition of their target audience.

Câu 11: Although highly personal, _______, the practice of making unsolicited telephone calls to potential customers, is often met with low conversion rates.

Câu 12: Supermarkets frequently sell certain staple goods, like milk or bread, at a price below cost as a _______ to entice customers into the store.

Câu 13: Overextending a high-end luxury brand name to cheap, mass-market products risks causing brand _______, which weakens the brand's premium image.

Câu 14: The percentage of total sales in an industry generated by a particular company over a specified period is known as its market _______.

Câu 15: To gather qualitative feedback on the new packaging design, the agency gathered a _______ of eight diverse participants for a guided discussion.

Câu 16: Developing a distinct image and identity for a product in the mind of the consumer relative to competitors is called product _______.

Câu 17: Subscription-based software companies closely monitor their _______ rate, which measures the percentage of customers who cancel their services over a given timeframe.

Câu 18: Flash mobs, striking public installations, and unconventional street art are common tactics associated with _______ marketing, which relies on low budgets and high creativity.

Câu 19: Many mobile apps utilize a _______ business model, offering basic features for free while charging a premium for advanced functionalities.

Câu 20: Any point of interaction between a buyer and a seller, such as a social media post, a website visit, or a customer service call, is known as a customer _______.

Câu 21: During major sporting events, some brands engage in _______ marketing by associating themselves with the event without paying official sponsorship fees.

Câu 22: The total revenue a business can reasonably expect from a single customer account throughout the entire business relationship is called customer _______ value.

Câu 23: Collaborating with social media personalities who have a large, engaged following to endorse products is a common practice in _______ marketing.

Câu 24: The stages a product goes through from its initial introduction to the market, through growth and maturity, to its eventual decline make up the product _______.

Câu 25: Brochures, flyers, whitepapers, and product catalogs used to support the sales and marketing efforts are collectively referred to as marketing _______.