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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 13

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 13

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 13 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that a company derives from consumer perception of its brand name, rather than from the product or service itself?

Câu 2: company decides to sell highly specialized organic foods designed specifically for professional long-distance runners. Which type of market are they targeting?

Câu 3: Which growth strategy involves selling more of the company's existing products to its current target market to increase market share?

Câu 4: clothing brand divides its target market based on variables such as age, gender, income, and occupation. What is this practice called?

Câu 5: What is the term for the clear statement that explains how a company's product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from them?

Câu 6: In digital marketing, if 100 people visit an e-commerce website and 5 of them make a purchase, what metric is represented by the 5 percent figure?

Câu 7: Which financial metric measures the total expense incurred by a business to gain a single new customer, including all marketing and sales costs?

Câu 8: What is the process of improving the structure and content of a website so that its pages rank higher in organic search engine results?

Câu 9: If a visitor arrives on a website landing page and immediately leaves without clicking any other links, this action contributes to which metric?

Câu 10: On a promotional landing page, a button that reads 'Buy Now' or 'Sign Up Today' is designed to prompt immediate action from the user. What is this button called?

Câu 11: marketer creates two different email headlines to see which one gets more opens from a target audience segment. What is this experimentation process called?

Câu 12: Instead of focusing purely on short-term sales transactions, a company designs long-term campaigns to build trust and loyalty with existing customers. What is this marketing philosophy?

Câu 13: Which strategy involves highlighting unique features or benefits of a product to make it stand out from competitors' offerings in the minds of consumers?

Câu 14: tech blogger writes a review of a laptop and includes a tracking link. When readers click the link and purchase the laptop, the blogger earns a commission. What type of marketing is this?

Câu 15: When a company launches a new model of its smartphone, it notices a steep decline in sales of its older, still profitable model. What is this phenomenon called?

Câu 16: cosmetics brand partners with a popular beauty vlogger on YouTube who has a dedicated following of one million subscribers to promote their new lipstick line. What is this type of marketing?

Câu 17: market researcher gathers eight to twelve consumers in a room to discuss their opinions, perceptions, and attitudes toward a new product packaging design. What is this research method?

Câu 18: company creates an entertaining video that is so engaging that social media users naturally share it with their networks, leading to rapid, exponential exposure. What is this strategy?

Câu 19: supermarket advertises milk at a price below its wholesale cost to attract customers into the store, hoping they will buy other, more profitable items during their visit. What pricing strategy is this?

Câu 20: startup with a very low budget holds a surprise flash mob in a busy train station to generate public interest and media coverage for their new app. What style of marketing is this?

Câu 21: Which marketing approach provides customers with a completely integrated, seamless shopping experience across all channels, from physical retail stores to mobile apps and websites?

Câu 22: What is the term for customers who love a brand so much that they actively promote it to their friends and family through positive word-of-mouth without being paid?

Câu 23: When launching an innovative game console, a company sets a premium price to maximize profits from early adopters before gradually lowering the price over time to attract budget-conscious buyers. What pricing strategy is this?

Câu 24: Which type of marketing involves communicating directly with targeted individual consumers through channels like telemarketing, direct mail, or targeted emails to obtain an immediate response?

Câu 25: Which metric calculates the total net profit that a company expects to earn from a single customer relationship over the entire duration of their business interaction?