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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 11

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 11

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Thời gian còn lại: --:--

Câu 1: company divides its market based on variables such as social class, lifestyle, and personality traits. What type of market segmentation is this?

Câu 2: What term describes the commercial value derived from consumer perception of a brand name, rather than from the product itself?

Câu 3: digital marketer calculates the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter. What is this metric called?

Câu 4: An organic baby food brand directs all its marketing efforts toward a highly specific, small, and well-defined segment of the market that has unique needs. What is this segment called?

Câu 5: Retailers often sell a popular product at a price below its cost to attract customers into the store, hoping they will purchase other high-margin items. What is this pricing strategy called?

Câu 6: Which strategy refers to the process of improving a website to increase its visibility in organic search engine results?

Câu 7: startup relies on unconventional, low-cost, and creative marketing techniques to gain maximum exposure in a crowded market. What is this style of marketing called?

Câu 8: What is the term for an image or line of text that prompts online visitors, leads, or customers to take a specific action, such as 'Buy Now' or 'Subscribe'?

Câu 9: Which metric estimates the total net profit that a business expects to earn from a single customer throughout the entire duration of their relationship?

Câu 10: What is the term for the distinct benefit or feature that makes a business, product, or service stand out from all its competitors?

Câu 11: high percentage of visitors to a website leave after viewing only the landing page without interacting further. What metric is high in this scenario?

Câu 12: What is the term for the mental image and place that a brand occupies in the minds of the customers relative to its competitors?

Câu 13: When launching a new eco-friendly detergent, a company sets a low introductory price to attract a large number of buyers quickly and win a large market share. What is this pricing strategy?

Câu 14: high-tech consumer electronics firm launches a new premium smartphone at a high initial price to maximize revenue from early adopters before lowering it later. What is this pricing strategy?

Câu 15: company mails physical catalogs and personalized brochures directly to prospective consumers to elicit an immediate response. What marketing channel is this?

Câu 16: When customers repeatedly choose to buy products from the same brand despite competitors offering cheaper or better alternatives, what does this demonstrate?

Câu 17: digital marketer wants to test two different email subject lines to see which one results in a higher open rate by sending each version to a small subset of subscribers. What is this process?

Câu 18: company pays a commission to external blogs and websites for every customer or sale referred through the tracking links they publish. What is this model?

Câu 19: What is the marketing strategy of partnering with social media creators who have established credibility and a dedicated following to endorse products?

Câu 20: Under the Ansoff Matrix, which growth strategy involves selling more of a company's existing products to its current target market?

Câu 21: What approach to marketing offers consumers a completely integrated and consistent shopping experience across online channels, mobile apps, and physical stores?

Câu 22: What is the systematic process of building and maintaining mutually beneficial relationships between an organization and its various public audiences to manage its reputation?

Câu 23: software company regularly publishes informative blog posts, e-books, and instructional videos to attract and engage potential buyers without directly pitching products. What is this strategy?

Câu 24: cosmetic brand defines its primary customer segment as environmentally conscious women aged 18 to 35. What is the marketing term for this specific group?

Câu 25: What is the term for highly satisfied customers who actively recommend a brand, write positive reviews, and defend it online to other consumers?