Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh
Bộ 1 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Bộ 1 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 1 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which characteristic of tourism services means that they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 2: hotel room that is not sold for a specific night represents lost revenue that cannot be recovered. Which service characteristic does this illustrate?

Câu 3: In tourism, the service provider and the customer must both be present for the transaction to occur. What is this characteristic called?

Câu 4: Service quality in tourism can vary greatly depending on who provides the service, when, where, and how. This is known as:

Câu 5: Which element of the extended marketing mix (7Ps) refers to the staff and customers who influence the service experience?

Câu 6: Brochures, staff uniforms, building design, and website layout are examples of which 'P' in the service marketing mix?

Câu 7: Dividing a market into groups based on variables such as age, gender, family size, income, occupation, and education is known as:

Câu 8: Which type of segmentation involves dividing a market based on social class, lifestyle, or personality characteristics?

Câu 9: What term describes the internal psychological forces, such as the desire for escape or relaxation, that motivate a person to travel?

Câu 10: External attractions of a destination, such as beaches, historical sites, and favorable climate, are classified as:

Câu 11: What does the acronym DMO stand for in the context of tourism marketing?

Câu 12: In a SWOT analysis, which of the following is considered an external factor that could negatively impact a tourism business?

Câu 13: Which strategy involves adjusting prices and availability based on demand to maximize revenue from perishable inventory?

Câu 14: What is the marketing term for the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 15: According to Plog's model, which type of tourist prefers 'off-the-beaten-track' destinations and is adventurous and self-confident?

Câu 16: What is the term for a free or low-cost trip offered to travel agents or media to familiarize them with a destination?

Câu 17: Online platforms like Booking.com and Expedia that sell travel products from various providers directly to customers are known as:

Câu 18: Which concept refers to marketing directed at employees to ensure they are customer-oriented and deliver high service quality?

Câu 19: In the AIDA model of marketing communication, what does the first 'A' stand for?

Câu 20: What implies the post-purchase anxiety or doubt that a consumer might feel after making a significant purchase decision?

Câu 21: Which acronym refers to the tourism sector dedicated to planning and facilitating large business events and gatherings?

Câu 22: Content such as reviews, blogs, photos, and videos created by tourists and posted on social media is referred to as:

Câu 23: The process of improving a website's visibility on search engine result pages through organic (non-paid) methods is called:

Câu 24: Short-term incentives such as coupons, discounts, or contests used to encourage the immediate purchase of a tourism product are examples of:

Câu 25: What is the unique selling proposition (USP) of a tourism product?