Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 1 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: Which characteristic of tourism services means that they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 2: hotel room that is not sold for a specific night represents lost revenue that cannot be recovered. Which service characteristic does this illustrate?

Câu 3: In tourism, the service provider and the customer must both be present for the transaction to occur. What is this characteristic called?

Câu 4: Service quality in tourism can vary greatly depending on who provides the service, when, where, and how. This is known as:

Câu 5: Which element of the extended marketing mix (7Ps) refers to the staff and customers who influence the service experience?

Câu 6: Brochures, staff uniforms, building design, and website layout are examples of which 'P' in the service marketing mix?

Câu 7: Dividing a market into groups based on variables such as age, gender, family size, income, occupation, and education is known as:

Câu 8: Which type of segmentation involves dividing a market based on social class, lifestyle, or personality characteristics?

Câu 9: What term describes the internal psychological forces, such as the desire for escape or relaxation, that motivate a person to travel?

Câu 10: External attractions of a destination, such as beaches, historical sites, and favorable climate, are classified as:

Câu 11: What does the acronym DMO stand for in the context of tourism marketing?

Câu 12: In a SWOT analysis, which of the following is considered an external factor that could negatively impact a tourism business?

Câu 13: Which strategy involves adjusting prices and availability based on demand to maximize revenue from perishable inventory?

Câu 14: What is the marketing term for the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 15: According to Plog's model, which type of tourist prefers 'off-the-beaten-track' destinations and is adventurous and self-confident?

Câu 16: What is the term for a free or low-cost trip offered to travel agents or media to familiarize them with a destination?

Câu 17: Online platforms like Booking.com and Expedia that sell travel products from various providers directly to customers are known as:

Câu 18: Which concept refers to marketing directed at employees to ensure they are customer-oriented and deliver high service quality?

Câu 19: In the AIDA model of marketing communication, what does the first 'A' stand for?

Câu 20: What implies the post-purchase anxiety or doubt that a consumer might feel after making a significant purchase decision?

Câu 21: Which acronym refers to the tourism sector dedicated to planning and facilitating large business events and gatherings?

Câu 22: Content such as reviews, blogs, photos, and videos created by tourists and posted on social media is referred to as:

Câu 23: The process of improving a website's visibility on search engine result pages through organic (non-paid) methods is called:

Câu 24: Short-term incentives such as coupons, discounts, or contests used to encourage the immediate purchase of a tourism product are examples of:

Câu 25: What is the unique selling proposition (USP) of a tourism product?