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Bộ 2 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: Which characteristic of services refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are bought?

Câu 2: In the context of the service marketing mix, what does the element 'People' specifically refer to?

Câu 3: What term describes the phenomenon where services are generated and consumed simultaneously?

Câu 4: Which marketing concept involves the service firm training and motivating its customer-contact employees to work as a team to provide customer satisfaction?

Câu 5: hotel room that goes unsold for a night represents revenue lost forever. This illustrates which service characteristic?

Câu 6: What is the term for the environment in which the service is delivered and where the firm and customer interact?

Câu 7: Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors represents which process?

Câu 8: Which level of a product answers the fundamental question: 'What is the buyer really buying?'

Câu 9: In the Service Marketing Triangle, what type of marketing describes the interaction between the company's employees and the customers?

Câu 10: Which type of segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics?

Câu 11: What does the acronym DMO stand for in the context of tourism marketing?

Câu 12: If a small change in price leads to a large change in the quantity demanded, the demand is considered to be:

Câu 13: Which strategy involves a firm ignoring market segment differences and targeting the whole market with one offer?

Câu 14: The variation in service quality depending on who provides it, as well as when, where, and how it is provided, is known as:

Câu 15: In SWOT analysis, which two factors are considered internal to the organization?

Câu 16: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity?

Câu 17: What is the term for the discomfort caused by post-purchase conflict when a consumer doubts their choice?

Câu 18: Which stage of the product life cycle is characterized by rapid market acceptance and increasing profits?

Câu 19: What constitutes the 'Augmented Product' in the three levels of product model?

Câu 20: Pricing strategies that adjust prices based on demand fluctuations to maximize revenue, common in airlines and hotels, are known as:

Câu 21: Which factor influencing consumer behavior includes subculture, social class, and the buyer's culture?

Câu 22: In the marketing mix, which 'P' involves the activities that make the product available to target consumers?

Câu 23: What is the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 24: Travel agents, tour operators, and hotel representatives act as what in the tourism distribution system?

Câu 25: Which communication model step involves translating the sender's message into symbolic form?