Bộ 5 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án
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Câu 1:
Which characteristic of tourism services implies that the product cannot be seen, tasted, felt, heard, or smelled before it is purchased?
💡 Lời giải chi tiết:
Intangibility means tourism products cannot be seen, tasted, felt, heard, or smelled before they are purchased.
Câu 2:
In the extended marketing mix for tourism (7Ps), which element refers to the tangible components that facilitate the performance or communication of the service, such as the hotel lobby or staff uniforms?
💡 Lời giải chi tiết:
Physical evidence represents the environment in which the service is delivered and where the firm and customer interact, including any tangible components that facilitate performance or communication of the service.
Câu 3:
Which market segmentation strategy divides buyers into different groups based on social class, lifestyle, or personality characteristics?
💡 Lời giải chi tiết:
Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics.
Câu 4:
What term describes third-party booking sites like Expedia or Booking.com that sell travel products such as flights and hotels to consumers?
💡 Lời giải chi tiết:
Online Travel Agencies (OTAs) are third-party booking sites that sell travel products like flights and hotels to consumers.
Câu 5:
Which pricing strategy involves setting a high price for a new tourism product to obtain maximum revenue from the segments willing to pay the high price?
💡 Lời giải chi tiết:
Market-skimming pricing involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price.
Câu 6:
Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?
💡 Lời giải chi tiết:
Public relations involves building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors.
Câu 7:
What is the primary function of a Destination Marketing Organization (DMO)?
💡 Lời giải chi tiết:
A Destination Marketing Organization (DMO) is a group that promotes a specific location as a travel destination to potential tourists.
Câu 8:
Which service characteristic explains why revenue is lost forever if a hotel room or airline seat is unsold for a specific night?
💡 Lời giải chi tiết:
Perishability means that services cannot be stored for later sale or use, implying revenue is lost forever if a hotel room or airline seat is unsold for a specific night.
Câu 9:
In a SWOT analysis for a tourism business, what does the 'T' represent?
💡 Lời giải chi tiết:
In a SWOT analysis for a tourism business, 'Threats' refer to external factors that the company may face which could cause trouble for the business.
Câu 10:
The AIDA model outlines the stages of consumer involvement with a promotion. What does the final 'A' stand for?
💡 Lời giải chi tiết:
The AIDA model, which outlines the stages of consumer involvement with an advertisement, stands for Attention, Interest, Desire, and Action.
Câu 11:
Which level of a product includes additional consumer services and benefits built around the core and actual product, such as after-sale service or warranty?
💡 Lời giải chi tiết:
The augmented product includes additional consumer services and benefits built around the core and actual product, such as after-sale service, warranty, or delivery.
Câu 12:
What implies the process of improving the quality and quantity of website traffic to a tourism website from search engines via organic search results?
💡 Lời giải chi tiết:
Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines via organic search results.
Câu 13:
Which pricing management strategy is based on understanding, anticipating, and influencing consumer behavior to maximize revenue from a fixed, time-limited resource like hotel rooms?
💡 Lời giải chi tiết:
Yield management, also known as revenue management, is a variable pricing strategy based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource.
Câu 14:
What term refers to the differential effect that knowing the brand name has on customer response to the product or its marketing?
💡 Lời giải chi tiết:
Brand equity is the differential effect that knowing the brand name has on customer response to the product or its marketing.
Câu 15:
Which service characteristic refers to the fact that services are generated and consumed simultaneously and cannot be isolated from their providers?
💡 Lời giải chi tiết:
Inseparability refers to the fact that services are generated and consumed simultaneously and cannot be separated from their providers.
Câu 16:
In digital marketing content, what does UGC stand for?
💡 Lời giải chi tiết:
User-Generated Content (UGC) refers to any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms like social media.
Câu 17:
What does the acronym MICE stand for in the context of business tourism?
💡 Lời giải chi tiết:
MICE tourism, which stands for Meetings, Incentives, Conferences, and Exhibitions, represents a significant sector of the tourism industry focused on business events.
Câu 18:
What is a 'FAM Trip' in tourism marketing?
💡 Lời giải chi tiết:
A Familiarization (FAM) Trip is a free or low-cost trip for travel agents or consultants, provided by a travel operator or airline as a means of promoting their service.
Câu 19:
What term describes the practice of making unsubstantiated or misleading claims about the environmental benefits of a tourism product or service?
💡 Lời giải chi tiết:
Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice.
Câu 20:
What is the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?
💡 Lời giải chi tiết:
Market positioning is the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
Câu 21:
Which system refers to the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction?
💡 Lời giải chi tiết:
Customer Relationship Management (CRM) is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
Câu 22:
Which stage of the product life cycle is characterized by a period when sales fall off and profits drop?
💡 Lời giải chi tiết:
The decline stage of the product life cycle is characterized by a period when sales fall off and profits drop.
Câu 23:
In marketing research, what is 'primary data'?
💡 Lời giải chi tiết:
Primary data consists of information collected for the specific purpose at hand, often through observation, surveys, or experiments.
Câu 24:
Which promotion strategy involves spending heavily on consumer advertising to induce final consumers to buy the product, creating a demand vacuum that 'pulls' the product through the channel?
💡 Lời giải chi tiết:
A pull strategy is a promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that 'pulls' the product through the channel.
Câu 25:
What type of marketing involves focusing on key leaders to drive the brand's message to the larger market rather than marketing directly to a large group of consumers?
💡 Lời giải chi tiết:
Influencer marketing involves focusing on key leaders to drive your brand's message to the larger market rather than marketing directly to a large group of consumers.
