Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 6 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: In the context of tourism services, which characteristic refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 2: Which characteristic of the tourism product implies that unsold inventory, such as empty hotel rooms or airline seats for a specific date, cannot be stored for later sale?

Câu 3: What term describes the marketing strategy of training and motivating customer-contact employees and supporting service personnel to work as a team to provide customer satisfaction?

Câu 4: In the 'Three Levels of Product' model for tourism, what is the most basic level that addresses the question: 'What is the buyer really buying?' (e.g., rest and sleep for a hotel)?

Câu 5: Which element of the extended marketing mix (7Ps) refers to the environment in which the service is delivered and any tangible components that facilitate performance or communication of the service?

Câu 6: What type of market segmentation involves dividing buyers into different groups based on social class, lifestyle, or personality characteristics?

Câu 7: Which pricing strategy involves selling the right product to the right customer at the right time for the right price, often used by airlines and hotels to maximize revenue based on fluctuating demand?

Câu 8: In the context of tourist motivation, factors such as a desire for escape, rest and relaxation, prestige, or adventure are classified as what type of factors?

Câu 9: What is the term for services or goods that must be present for the guest to use the core product, such as a check-in desk or a telephone in a business hotel?

Câu 10: Which concept describes the service characteristic where the quality of the service depends heavily on who provides it, as well as when, where, and how it is provided?

Câu 11: What does the acronym 'MICE' stand for in the context of a specialized sector of the tourism industry?

Câu 12: What type of marketing channel organization consists of independent firms at different levels of production and distribution joining together through contracts?

Câu 13: In the AIDA model of marketing communication, what do the four letters stand for?

Câu 14: Which promotional tool involves short-term incentives to encourage the purchase or sale of a product or service, such as coupons, contests, or discounts?

Câu 15: What is the primary function of a Destination Marketing Organization (DMO)?

Câu 16: Which sales technique involves persuading a customer to purchase a more expensive item, an upgrade, or other add-ons to make the sale more profitable?

Câu 17: What term refers to reduced-rate or free trips offered to travel agents, tour operators, or media to educate them about a destination in hopes they will promote it?

Câu 18: In the context of service marketing, what does 'Inseparability' imply for the interaction between the provider and the customer?

Câu 19: Which stage of the Product Life Cycle is typically characterized by a slowdown in sales growth because the product has achieved acceptance by most potential buyers?

Câu 20: What is 'Interactive Marketing' in the context of the Service Profit Chain?

Câu 21: Which strategic planning tool helps a tourism business identify its internal Strengths and Weaknesses, as well as external Opportunities and Threats?

Câu 22: In tourism marketing, what are 'Pull Factors'?

Câu 23: What is the definition of 'Brand Equity' in marketing?

Câu 24: Which of the following is an example of an 'Augmented Product' in the hotel industry?

Câu 25: What is the process of developing a specific marketing mix to influence potential customers' overall perception of a brand relative to competing brands?