Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 7 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: Which specific characteristic of tourism services implies that they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 2: In the extended marketing mix (7Ps) for tourism, which component specifically refers to the employees and their performance in service delivery?

Câu 3: Dividing a tourism market into groups based on social class, lifestyle, or personality characteristics is classified as which type of segmentation?

Câu 4: What is the primary objective of SEO in the context of digital tourism marketing?

Câu 5: hotel room that is not sold for a specific night represents revenue lost forever. Which service characteristic does this illustrate?

Câu 6: What is the industry acronym for an organization responsible for promoting a specific town, city, region, or country to potential travelers?

Câu 7: In consumer behavior, what term describes the informal communication about a product or service between a customer and others, which is highly influential in tourism?

Câu 8: Which pricing strategy involves setting a high initial price for a unique luxury tour package to maximize revenue from segments willing to pay more before lowering it?

Câu 9: Platforms like Booking.com, Expedia, and Agoda that allow consumers to book travel services directly via the internet are collectively known as what?

Câu 10: In a SWOT analysis for a tourism business, which two elements are considered external factors originating from the market environment?

Câu 11: The concept that the production and consumption of a tourism service occur simultaneously is known as what?

Câu 12: What term describes the positive differential effect that knowing a brand name has on a customer's response to a tourism product?

Câu 13: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 14: What type of marketing focuses on meeting the needs of present tourists and host regions while protecting and enhancing opportunities for the future?

Câu 15: According to the 'Three Levels of Product' concept, what is the fundamental problem-solving benefit that the customer is really buying?

Câu 16: In the 7Ps of service marketing, the environment in which the service is delivered (e.g., hotel decor, staff uniforms) is referred to as what?

Câu 17: Dividing the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, and education is which type of segmentation?

Câu 18: Reviews, photos, and blogs created by travelers and posted on platforms like TripAdvisor are examples of which type of media content?

Câu 19: Which pricing technique involves adjusting prices in real-time based on demand fluctuations to maximize revenue, common in airlines and hotels?

Câu 20: If a boutique hotel sells its rooms exclusively through its own website without using any intermediaries, which distribution channel is it using?

Câu 21: The quality of services depends on who provides them as well as when, where, and how they are provided. This characteristic is known as what?

Câu 22: Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is called what?

Câu 23: Which system involves managing detailed information about individual customers and carefully managing customer touchpoints to maximize customer loyalty?

Câu 24: In the 7Ps, the element that covers the procedures, mechanisms, and flow of activities by which the service is delivered is known as what?

Câu 25: What does the acronym MICE stand for, representing a highly lucrative segment of the tourism market?