Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh
Bộ 7 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Bộ 7 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 7 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which specific characteristic of tourism services implies that they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 2: In the extended marketing mix (7Ps) for tourism, which component specifically refers to the employees and their performance in service delivery?

Câu 3: Dividing a tourism market into groups based on social class, lifestyle, or personality characteristics is classified as which type of segmentation?

Câu 4: What is the primary objective of SEO in the context of digital tourism marketing?

Câu 5: hotel room that is not sold for a specific night represents revenue lost forever. Which service characteristic does this illustrate?

Câu 6: What is the industry acronym for an organization responsible for promoting a specific town, city, region, or country to potential travelers?

Câu 7: In consumer behavior, what term describes the informal communication about a product or service between a customer and others, which is highly influential in tourism?

Câu 8: Which pricing strategy involves setting a high initial price for a unique luxury tour package to maximize revenue from segments willing to pay more before lowering it?

Câu 9: Platforms like Booking.com, Expedia, and Agoda that allow consumers to book travel services directly via the internet are collectively known as what?

Câu 10: In a SWOT analysis for a tourism business, which two elements are considered external factors originating from the market environment?

Câu 11: The concept that the production and consumption of a tourism service occur simultaneously is known as what?

Câu 12: What term describes the positive differential effect that knowing a brand name has on a customer's response to a tourism product?

Câu 13: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 14: What type of marketing focuses on meeting the needs of present tourists and host regions while protecting and enhancing opportunities for the future?

Câu 15: According to the 'Three Levels of Product' concept, what is the fundamental problem-solving benefit that the customer is really buying?

Câu 16: In the 7Ps of service marketing, the environment in which the service is delivered (e.g., hotel decor, staff uniforms) is referred to as what?

Câu 17: Dividing the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, and education is which type of segmentation?

Câu 18: Reviews, photos, and blogs created by travelers and posted on platforms like TripAdvisor are examples of which type of media content?

Câu 19: Which pricing technique involves adjusting prices in real-time based on demand fluctuations to maximize revenue, common in airlines and hotels?

Câu 20: If a boutique hotel sells its rooms exclusively through its own website without using any intermediaries, which distribution channel is it using?

Câu 21: The quality of services depends on who provides them as well as when, where, and how they are provided. This characteristic is known as what?

Câu 22: Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is called what?

Câu 23: Which system involves managing detailed information about individual customers and carefully managing customer touchpoints to maximize customer loyalty?

Câu 24: In the 7Ps, the element that covers the procedures, mechanisms, and flow of activities by which the service is delivered is known as what?

Câu 25: What does the acronym MICE stand for, representing a highly lucrative segment of the tourism market?