Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 3 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: Which characteristic of the tourism product refers to the fact that the service provider and the customer must be present at the same time for the service to be delivered?

Câu 2: In the context of the 7Ps of the service marketing mix, which 'P' refers to the procedures, mechanisms, and flow of activities by which the service is delivered?

Câu 3: What is the primary function of a Destination Marketing Organization (DMO)?

Câu 4: Which term describes a trip offered to travel agents or media professionals at little to no cost to familiarize them with a destination?

Câu 5: According to Plog's model of personality types in tourism, which type of traveler prefers familiar destinations and packaged tours?

Câu 6: In the AIDA model of marketing communication, what does the final 'A' stand for?

Câu 7: Which sector does the acronym 'MICE' represent in the tourism industry?

Câu 8: What is the main characteristic of 'Intangibility' in tourism products?

Câu 9: Which pricing strategy involves setting high prices to target luxury travelers who perceive price as an indicator of quality?

Câu 10: In tourism marketing, what are 'Push factors'?

Câu 11: What does the term 'OTA' stand for in the context of tourism distribution channels?

Câu 12: Which concept describes the maximum number of people that may visit a tourist destination at the same time, without causing destruction of the physical, economic, and sociocultural environment?

Câu 13: In the context of 'Perishability', why do airlines often use dynamic pricing or last-minute discounts?

Câu 14: What is 'Greenwashing' in tourism marketing?

Câu 15: According to Butler's Tourism Area Life Cycle (TALC) model, which stage follows 'Development' and precedes 'Stagnation'?

Câu 16: Which marketing tool involves unpaid communication about an organization that appears in the mass media?

Câu 17: What is the primary goal of 'Relationship Marketing' in the hospitality industry?

Câu 18: In the context of digital marketing, what is 'UGC'?

Câu 19: Which type of market segmentation groups tourists based on their lifestyle, personality, values, and interests?

Câu 20: What does 'Yield Management' (or Revenue Management) primarily aim to optimize?

Câu 21: In the 7Ps, 'Physical Evidence' is crucial for service businesses because:

Câu 22: Which of the following is an example of 'Dark Tourism'?

Câu 23: What is the definition of a 'Unique Selling Proposition' (USP)?

Câu 24: Which term refers to the variability in service quality, meaning it depends on who provides it, when, where, and how?

Câu 25: What is 'Inbound Tourism'?