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Bộ 6 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: In the EPRG framework, which orientation reflects the belief that one's own country is superior and home-country strategies should be applied globally?

Câu 2: According to Edward T. Hall, in which type of culture is communication heavily dependent on nonverbal cues and the context of the message rather than explicit words?

Câu 3: Which market entry strategy involves the lowest financial risk and requires the least amount of resource commitment?

Câu 4: What term describes the phenomenon where the final price of a product in a foreign market is significantly higher than the domestic price due to tariffs, transportation, and intermediary costs?

Câu 5: Which legal system is based on tradition, past practices, and legal precedents set by courts through interpretation of statutes, legislation, and past rulings?

Câu 6: Which economic theory suggests that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries?

Câu 7: partnership of two or more participating companies that have joined forces to create a separate legal entity is known as a:

Câu 8: The influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called:

Câu 9: In the communication process, what refers to any external factor that interferes with the transmission or reception of a message?

Câu 10: Which segmentation strategy groups consumers based on their attitudes, values, and lifestyles?

Câu 11: Which document acts as a receipt for goods, a contract for shipment, and a document of title in international logistics?

Câu 12: What type of organizational structure allows a company to integrate global perspectives with local responsiveness by having dual reporting lines based on function and geography?

Câu 13: To ensure linguistic equivalence in international market research, which technique involves translating a questionnaire from one language to another and then having a second translator translate it back to the original language?

Câu 14: What financial strategy involves taking measures to protect against financial loss from currency exchange rate fluctuations?

Câu 15: Which trade barrier acts as a specific limit on the quantity of a particular product that can be imported into a country during a specific time period?

Câu 16: Which economic theory, proposed by Adam Smith, states that a country should specialize in producing goods where it is most efficient and trade for goods where it is not?

Câu 17: When adapting a product for international markets, the 'core product' refers to:

Câu 18: The pricing of goods, services, and intangible property bought and sold by operating units or divisions of the same company is called:

Câu 19: Which distribution strategy limits the number of intermediaries to one or a very few dealers in a specific geographic area to maintain control over service level and brand image?

Câu 20: In the context of digital marketing, what does 'localization' primarily refer to?

Câu 21: Which of Hofstede's cultural dimensions measures the extent to which less powerful members of a society accept and expect that power is distributed unequally?

Câu 22: Which form of market entry is a variation of licensing where the licensor provides a standard package of products, systems, and management services to the licensee?

Câu 23: What term refers to the conscious use of legal barriers, exchange barriers, and psychological barriers by a government to restrain the entry of unwanted foreign goods?

Câu 24: One of the primary advantages of a standardized global marketing strategy is:

Câu 25: In terms of product innovation, what type of innovation involves the least amount of change and disruption to consumer patterns?