Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Bộ 5 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: Which market entry strategy involves a firm granting the rights to intangible property, such as patents or trademarks, to another entity for a specified period in exchange for royalties?

Câu 2: In the context of Hofstede's cultural dimensions, which dimension measures the extent to which less powerful members of institutions accept and expect that power is distributed unequally?

Câu 3: Which phenomenon occurs when an authentic product is imported into a market through unauthorized distribution channels, often selling at a lower price than the authorized distributor?

Câu 4: What term describes the price charged for goods or services transferred between different divisions or subsidiaries of the same parent company across international borders?

Câu 5: In international marketing, what is the primary disadvantage of using secondary data compared to primary data?

Câu 6: Which global pricing strategy involves setting a high initial price for a new product to extract maximum revenue from the segments willing to pay the high price?

Câu 7: What is the unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions known as?

Câu 8: Under the Incoterms 2020 rules, which term places the maximum obligation on the seller, requiring them to pay for all costs and risks until the goods are delivered to the buyer's premises?

Câu 9: Which type of regional economic integration involves a free trade area with a common external tariff applied to non-member countries?

Câu 10: In the context of international communication, what does 'noise' refer to?

Câu 11: Which product strategy involves altering a product to meet local conditions or preferences while keeping the same brand name?

Câu 12: What is the primary purpose of a 'Letter of Credit' (L/C) in international trade?

Câu 13: Which international marketing orientation views the entire world as a potential market and strives for integrated global strategies?

Câu 14: What is the 'Country of Origin Effect' (COE)?

Câu 15: Which legal act prohibits U.S. companies from making illegal payments to foreign officials to obtain or retain business?

Câu 16: In global supply chain management, what is the main benefit of a 'Just-in-Time' (JIT) inventory system?

Câu 17: Which term describes a partnership between two or more companies to create a new entity that is legally separate and distinct from its parents?

Câu 18: What refers to the disproportionate increase in the final price of an exported product due to costs like shipping, tariffs, and longer distribution channels?

Câu 19: Which of the following is considered a 'non-tariff barrier' to trade?

Câu 20: In the context of global branding, what is 'co-branding'?

Câu 21: Which organizational structure organizes a company into divisions based on the geographic regions in which it operates?

Câu 22: What is the primary characteristic of a 'high-context' culture regarding communication?

Câu 23: Which strategy involves selling a product in a foreign market at a price lower than its cost of production or lower than the price in the home market?

Câu 24: When a company adapts its promotion message but keeps the product unchanged for a foreign market, which strategy is it using?

Câu 25: Which international organization is primarily responsible for setting rules for global trade and resolving trade disputes between nations?