Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Bộ 7 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: In the context of international market entry modes, which strategy involves a company granting rights to intangible property, such as patents or trademarks, to another entity for a specified period in exchange for a royalty fee?

Câu 2: Which pricing strategy involves selling products in foreign markets at prices below their cost of production or below the price charged in the home market?

Câu 3: According to the EPRG framework, which orientation is characterized by the belief that the home country's headquarters knows best and that home-country strategies should be extended to foreign markets?

Câu 4: What term describes the phenomenon where an authentic product is sold through unauthorized distribution channels, often at a lower price than authorized dealers?

Câu 5: In Geert Hofstede's cultural dimensions, what does 'Power Distance' refer to?

Câu 6: Which type of product adaptation is required by local laws, such as changing the voltage of an electrical appliance to match the local grid?

Câu 7: What is the primary benefit of a global standardization strategy in international marketing?

Câu 8: In the context of international logistics, what is a 'Freight Forwarder'?

Câu 9: Which term refers to the pricing of goods, services, and intangible property bought and sold by operating units or divisions of the same company?

Câu 10: What is 'Countertrade' in international business?

Câu 11: Which communication strategy involves directing marketing efforts towards intermediaries (wholesalers and retailers) to get them to stock and promote the product?

Câu 12: In Edward T. Hall's cultural framework, which type of culture relies heavily on implicit communication and non-verbal cues rather than explicit words?

Câu 13: What is the 'Country-of-Origin Effect' (COE)?

Câu 14: Which form of international market entry offers the highest level of control but also carries the highest financial risk and commitment?

Câu 15: What term refers to the disparity between export prices and domestic prices caused by the added costs of exporting, such as tariffs, shipping, and insurance?

Câu 16: Which legal system is primarily based on a comprehensive set of written statutes or codes, rather than on judicial precedent?

Câu 17: Which technique involves translating a document from the original language to a target language, and then having a second translator return it to the original language to check for accuracy?

Câu 18: In the context of political risk, what is 'Expropriation'?

Câu 19: What is the primary function of an Export Management Company (EMC)?

Câu 20: Which trade barrier places a strict limit on the specific quantity of a particular good that can be imported during a given period?

Câu 21: 'Joint Venture' differs from a strategic alliance primarily because a Joint Venture involves:

Câu 22: Which product level refers to the fundamental benefit or service that the customer is really buying (e.g., 'rest and sleep' for a hotel)?

Câu 23: What does the term 'Glocalization' imply in international marketing strategy?

Câu 24: In international advertising, what is 'Noise'?

Câu 25: Which segmentation method groups consumers based on their values, attitudes, interests, and lifestyles?