Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Bộ 4 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: Which market entry strategy involves two or more participating companies creating a separate legal entity to share ownership, operational responsibilities, and financial risks?

Câu 2: In the context of international pricing, what term describes the practice of selling products in foreign markets at prices below the cost of production or below the price in the home market?

Câu 3: According to Edward Hall's cultural framework, in which type of culture is communication heavily dependent on non-verbal cues and the context of the message rather than explicit words?

Câu 4: Which Incoterm places the minimum obligation on the seller, requiring them only to make the goods available at their own premises?

Câu 5: What type of economic integration involves eliminating internal trade barriers among member countries and adopting a common external tariff towards non-members?

Câu 6: What market research technique involves translating a questionnaire from one language to another and then having a second translator translate it back to the original language to ensure accuracy?

Câu 7: What term refers to the pricing of goods, services, and intangible property bought and sold by operating units or divisions of the same company?

Câu 8: In the international communication process, what term describes external distractions or competitive advertising that interfere with the reception of the message?

Câu 9: Which legal system is primarily based on tradition, past practices, and legal precedents set by courts rather than a comprehensive code of written laws?

Câu 10: Which market entry mode involves a company granting the rights to use intangible property (like patents or trademarks) to another company for a specified period in exchange for a royalty?

Câu 11: What product strategy involves selling the exact same product with the exact same advertising message across different global markets?

Câu 12: What is the system of accounts that records a nation's international financial transactions?

Câu 13: Which strategic concept describes the approach of 'thinking globally, acting locally', combining standard global products with local adaptations?

Câu 14: Which of Hofstede's cultural dimensions measures the extent to which less powerful members of a society accept and expect that power is distributed unequally?

Câu 15: What is the term for the seizure of foreign assets by a government with some form of compensation provided to the owners?

Câu 16: Which organizational structure groups employees by both function and product/project, creating dual reporting lines?

Câu 17: What type of global advertising strategy uses a standardized basic layout and design concept but allows local markets to modify the copy and visuals?

Câu 18: What term describes the disproportionate difference in price between the exporting country and the importing country due to added costs like shipping, insurance, and tariffs?

Câu 19: What is the influence that the manufacturer's country has on a consumer's positive or negative perception of a product known as?

Câu 20: What government policy uses trade barriers like tariffs and quotas to shield domestic industries from foreign competition?

Câu 21: Which form of market entry is a specialized form of licensing where the licensor provides a standard package of products, systems, and management services?

Câu 22: What economic theory suggests that exchange rates should adjust to equalize the price of a basket of goods and services in different countries?

Câu 23: Which market expansion strategy involves entering international markets sequentially, establishing a foothold in one country before moving to the next?

Câu 24: What term refers to the distribution of genuine trademarked goods through unauthorized channels, often due to price differentials between markets?

Câu 25: What concept refers to the unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions?