Quay lại danh mục Trắc nghiệm Facebook Marketing Tiếng Anh

Bộ 10 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: Under Meta's outcome-driven ad experiences (ODAX), which objective should a marketer select to find people likely to purchase a product on their website?

Câu 2: When creating a Lookalike Audience, what does a 1% percentage range represent in terms of similarity to the source audience?

Câu 3: What is the primary function of the Meta Pixel installed on a company's website?

Câu 4: Which feature, formerly known as Campaign Budget Optimization (CBO), automatically manages a campaign budget across ad sets to get the best results?

Câu 5: In Meta advertising metrics, how is 'Reach' fundamentally different from 'Impressions'?

Câu 6: Which three factors are combined to determine the 'Total Value' in a Facebook ad auction?

Câu 7: Which metric specifically measures the number of times a video was played for at least 15 seconds (or nearly its total duration if shorter)?

Câu 8: What is the recommended aspect ratio for ads appearing in Facebook and Instagram Reels to ensure a full-screen experience?

Câu 9: Which diagnostic tool helps advertisers understand if their ad was less effective due to poor creative quality compared to ads competing for the same audience?

Câu 10: If an advertiser is running ads for a 'Credit Card' offer, which requirement must they fulfill to comply with Meta's policies?

Câu 11: What is the primary benefit of using 'Advantage+ creative' (formerly Dynamic Creative) in a Meta ad campaign?

Câu 12: As of current Meta standards, what is the default attribution window for measuring conversions in Ads Manager?

Câu 13: When using 'Lead Generation' ads with the 'Instant Forms' method, where does the user complete the sign-up process?

Câu 14: What happens to the audience size as the percentage of a Lookalike Audience increases from 1% to 10%?

Câu 15: Which of the following can be used as a valid source for creating a 'Custom Audience'?

Câu 16: How is the 'Frequency' metric calculated in Meta's ad reporting?

Câu 17: What is the primary reason for implementing the Meta Conversions API (CAPI) alongside the Meta Pixel?

Câu 18: According to Meta, roughly how many optimization events must an ad set receive within a 7-day period to exit the 'Learning Phase'?

Câu 19: What is the correct formula for calculating 'Click-Through Rate' (CTR)?

Câu 20: Which ad format is designed as a full-screen, mobile-only experience that opens when someone taps your ad?

Câu 21: Which tool provides a single interface for businesses to manage their Facebook Page, Instagram account, and messaging apps?

Câu 22: In a 'Carousel' ad format, what is the maximum number of cards (images or videos) that can be added to a single ad?

Câu 23: Which ad format features a primary video or image accompanied by three smaller product images in a grid-like layout?

Câu 24: What is the primary purpose of 'Advantage+ Audience' targeting?

Câu 25: When performing an A/B test in Meta Ads Manager, what is the most important rule to ensure valid results?