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Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Phần 4

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Câu 1: In the product life cycle, which stage is characterized by a slowdown in sales growth because the product has achieved acceptance by most potential buyers?

Câu 2: Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 3: What type of distribution strategy is typically used by producers of convenience products and common raw materials to stock their products in as many outlets as possible?

Câu 4: Which promotion strategy involves a company using its sales force and trade promotion to push the product through channels to final consumers?

Câu 5: What term describes the buyer discomfort caused by post-purchase conflict, often occurring when consumers notice certain disadvantages of the purchased brand?

Câu 6: Which type of market segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics?

Câu 7: Which service characteristic means that services cannot be seen, tasted, felt, heard, or smelled before they are bought?

Câu 8: What is the term for the differential effect that knowing the brand name has on customer response to the product or its marketing?

Câu 9: Which form of observational research involves sending trained observers to watch and interact with consumers in their 'natural environments'?

Câu 10: What is the first step in the new product development process, defined as the systematic search for new product ideas?

Câu 11: Which pricing strategy involves setting a price for products that must be used along with a main product, such as blades for a razor?

Câu 12: What concept involves carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message?

Câu 13: What is the organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers?

Câu 14: Which method of entering a foreign market involves joining with foreign companies to produce or market a product or service?

Câu 15: In advertising, what term refers to the percentage of people in the target market who are exposed to the ad campaign during a given period of time?

Câu 16: What is the first step in the selling process where a salesperson or company identifies qualified potential customers?

Câu 17: Which form of direct marketing involves placing information and ordering machines in stores, airports, hotels, and college campuses?

Câu 18: What is a statement of the organization's purpose that describes what it wants to accomplish in the larger environment?

Câu 19: In the BCG Growth-Share Matrix, what are low-growth, high-share businesses or products that produce a lot of cash called?

Câu 20: What is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics?

Câu 21: In business markets, demand is often 'derived'. What does this mean?

Câu 22: What strategy consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 23: What system consists of people and procedures to assess information needs, develop the needed information, and help decision makers use the information?

Câu 24: What process involves managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty?

Câu 25: In the supply chain, which partners supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service?