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Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Phần 3

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Câu 1: What concept ensures that all of a company's communication channels deliver a clear, consistent, and compelling message about the organization and its products?

Câu 2: Which type of advertising is primarily used to maintain customer relationships and keep consumers thinking about the product, especially for mature products?

Câu 3: In the context of public relations, what does 'lobbying' specifically refer to?

Câu 4: Which step in the personal selling process involves the salesperson asking the customer for an order?

Câu 5: Which consumer promotion tool offers a trial amount of a product and is considered the most effective but most expensive way to introduce a new product?

Câu 6: What is the term for a promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that 'pulls' the product through the channel?

Câu 7: Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 8: Which term describes conflict that occurs among firms at the same level of the channel, such as between different dealers of the same brand?

Câu 9: In which type of Vertical Marketing System (VMS) does a single firm own both the production and distribution aspects of the supply chain?

Câu 10: What phenomenon occurs when product or service producers cut out intermediaries and go directly to final buyers, or when radically new types of channel intermediaries displace traditional ones?

Câu 11: Which logistics system emphasizes carrying only small inventories of parts or merchandise, often enough for only a few days of operations, to reduce inventory costs?

Câu 12: What type of retailer is a giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees?

Câu 13: Which type of wholesaler does not carry inventory or handle the product, but instead selects a manufacturer to ship merchandise directly to the customer upon receiving an order?

Câu 14: Which mode of entry into a foreign market involves the highest level of commitment, risk, and control?

Câu 15: What pricing strategy involves setting a low initial price to attract a large number of buyers quickly and win a large market share?

Câu 16: Which service characteristic refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are bought?

Câu 17: Which term describes the practice of comparing the company's products and processes to those of competitors or leading firms in other industries to identify best practices?

Câu 18: In the context of media planning, what does 'reach' measure?

Câu 19: What is the name for the practice of adjusting prices continually to meet the characteristics and needs of individual customers and situations?

Câu 20: Which concept suggests that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations?

Câu 21: In the selling process, what is 'preapproach'?

Câu 22: What is the primary function of 'Search Engine Optimization' (SEO)?

Câu 23: Which social criticism of marketing claims that companies cause their products to become obsolete before they actually need replacement?

Câu 24: Which sustainable marketing principle holds that a company should define its mission in broad social terms rather than narrow product terms?

Câu 25: What defines a 'direct marketing channel'?