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Bộ 4 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 4 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 4 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which type of market segmentation divides consumers based on their personality traits, values, interests, and lifestyles?

Câu 2: In which stage of the Product Life Cycle (PLC) do sales typically peak while competition becomes most intense, leading to price wars?

Câu 3: In SEO (Search Engine Optimization), what term is used for specific, multi-word phrases that have lower search volume but often higher conversion rates?

Câu 4: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share?

Câu 5: Which qualitative research method involves a small group of people discussing a specific topic or product under the guidance of a moderator?

Câu 6: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 7: During which stage of the 'Buyer's Journey' does a potential customer research various solutions to their problem and compare different brands?

Câu 8: In Robert Lauterborn's 4Cs model, which 'C' corresponds to the 'Promotion' element of the traditional 4Ps Marketing Mix?

Câu 9: What distribution strategy aims to provide a product in as many retail outlets as possible to maximize market coverage?

Câu 10: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 11: Content created by customers, such as reviews or social media posts, which is often used by brands to build trust, is known as:

Câu 12: In a SWOT analysis, factors such as poor brand reputation or outdated technology would be classified as:

Câu 13: Which pricing strategy involves setting a high price for a new, innovative product to 'skim' maximum revenue from segments willing to pay the premium?

Câu 14: What marketing metric is calculated by dividing the total marketing expenses by the number of new customers acquired in a specific period?

Câu 15: Which marketing philosophy focuses on attracting customers through valuable content and experiences tailored to them, rather than interruptive advertising?

Câu 16: In a B2B (Business-to-Business) Decision Making Unit (DMU), who is the person that controls the flow of information to other members of the group?

Câu 17: What do we call links from other websites that point to your website, which are critical for improving search engine rankings?

Câu 18: What is the core idea of a 'Blue Ocean Strategy'?

Câu 19: Which metric represents the total net profit a company can expect from a single customer throughout the entire duration of their relationship?

Câu 20: In digital advertising, what does 'CTR' stand for?

Câu 21: What is the marketing practice of selling several products or services together as a single unit, often at a lower price than if bought separately?

Câu 22: Which term describes the B2B equivalent of demographics, including characteristics like industry, company size, and annual revenue?

Câu 23: What is the term for a deceptive marketing practice where a company creates a false impression that its products are environmentally friendly?

Câu 24: In the AIDA model of marketing communication, what does the second 'A' stand for?

Câu 25: Which marketing technique encourages individuals to pass on a marketing message to others, creating exponential growth in the message's exposure?