Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 4 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: Which type of market segmentation divides consumers based on their personality traits, values, interests, and lifestyles?

Câu 2: In which stage of the Product Life Cycle (PLC) do sales typically peak while competition becomes most intense, leading to price wars?

Câu 3: In SEO (Search Engine Optimization), what term is used for specific, multi-word phrases that have lower search volume but often higher conversion rates?

Câu 4: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share?

Câu 5: Which qualitative research method involves a small group of people discussing a specific topic or product under the guidance of a moderator?

Câu 6: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 7: During which stage of the 'Buyer's Journey' does a potential customer research various solutions to their problem and compare different brands?

Câu 8: In Robert Lauterborn's 4Cs model, which 'C' corresponds to the 'Promotion' element of the traditional 4Ps Marketing Mix?

Câu 9: What distribution strategy aims to provide a product in as many retail outlets as possible to maximize market coverage?

Câu 10: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 11: Content created by customers, such as reviews or social media posts, which is often used by brands to build trust, is known as:

Câu 12: In a SWOT analysis, factors such as poor brand reputation or outdated technology would be classified as:

Câu 13: Which pricing strategy involves setting a high price for a new, innovative product to 'skim' maximum revenue from segments willing to pay the premium?

Câu 14: What marketing metric is calculated by dividing the total marketing expenses by the number of new customers acquired in a specific period?

Câu 15: Which marketing philosophy focuses on attracting customers through valuable content and experiences tailored to them, rather than interruptive advertising?

Câu 16: In a B2B (Business-to-Business) Decision Making Unit (DMU), who is the person that controls the flow of information to other members of the group?

Câu 17: What do we call links from other websites that point to your website, which are critical for improving search engine rankings?

Câu 18: What is the core idea of a 'Blue Ocean Strategy'?

Câu 19: Which metric represents the total net profit a company can expect from a single customer throughout the entire duration of their relationship?

Câu 20: In digital advertising, what does 'CTR' stand for?

Câu 21: What is the marketing practice of selling several products or services together as a single unit, often at a lower price than if bought separately?

Câu 22: Which term describes the B2B equivalent of demographics, including characteristics like industry, company size, and annual revenue?

Câu 23: What is the term for a deceptive marketing practice where a company creates a false impression that its products are environmentally friendly?

Câu 24: In the AIDA model of marketing communication, what does the second 'A' stand for?

Câu 25: Which marketing technique encourages individuals to pass on a marketing message to others, creating exponential growth in the message's exposure?