Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 3 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: In the context of the 4Ps marketing mix, which element involves the distribution channels and logistics required to make a product available to customers?

Câu 2: Which marketing strategy involves setting a high initial price for a new product to maximize revenue from customers willing to pay a premium before lowering it for other segments?

Câu 3: What term describes the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent?

Câu 4: Which type of market segmentation divides a population based on variables such as lifestyle, values, personality, and social class?

Câu 5: In digital marketing, what does the term 'SEO' stand for?

Câu 6: Which stage of the Product Life Cycle (PLC) is typically characterized by a slowdown in sales growth because the product has achieved acceptance by most potential buyers?

Câu 7: What is the primary difference between 'Primary Data' and 'Secondary Data' in marketing research?

Câu 8: Which concept describes the psychological discomfort a consumer feels after a purchase when they have doubts about whether they made the right choice?

Câu 9: In a SWOT analysis, which two components are considered 'External' factors to the organization?

Câu 10: Which term refers to a strategy where a company uses its established brand name to launch a new product in a different category?

Câu 11: What does the 'A' represent in the 'AIDA' model of marketing communications?

Câu 12: In digital marketing analytics, what does the 'Bounce Rate' measure?

Câu 13: Which pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share?

Câu 14: Which promotional tool is defined as 'any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor'?

Câu 15: In the context of the service marketing mix, which additional 'P' refers to the environment in which the service is delivered and where the firm and customer interact?

Câu 16: Which concept describes the total revenue a business can expect from a single customer account throughout the entire business relationship?

Câu 17: Which distribution strategy uses only one or a very few outlets in a specific geographic area to sell a product?

Câu 18: What is the primary goal of 'Integrated Marketing Communications' (IMC)?

Câu 19: Which term refers to the practice of selling two or more separate products or services together as a single package, usually at a lower price than if bought separately?

Câu 20: In search engine marketing, what are 'long-tail keywords'?

Câu 21: Which promotional strategy focuses on 'pushing' the product through marketing channels to final consumers by using the sales force and trade promotions?

Câu 22: Which type of advertising is designed to blend in with the platform's organic content, making it less intrusive to the user?

Câu 23: What does 'B2B' stand for in marketing?

Câu 24: In Maslow's Hierarchy of Needs, which level represents the need for status, recognition, and self-respect?

Câu 25: Which term describes a marketing technique that uses unconventional and low-cost methods to obtain maximum exposure for a product?