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Bộ 3 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 3 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 3 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In the context of the 4Ps marketing mix, which element involves the distribution channels and logistics required to make a product available to customers?

Câu 2: Which marketing strategy involves setting a high initial price for a new product to maximize revenue from customers willing to pay a premium before lowering it for other segments?

Câu 3: What term describes the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent?

Câu 4: Which type of market segmentation divides a population based on variables such as lifestyle, values, personality, and social class?

Câu 5: In digital marketing, what does the term 'SEO' stand for?

Câu 6: Which stage of the Product Life Cycle (PLC) is typically characterized by a slowdown in sales growth because the product has achieved acceptance by most potential buyers?

Câu 7: What is the primary difference between 'Primary Data' and 'Secondary Data' in marketing research?

Câu 8: Which concept describes the psychological discomfort a consumer feels after a purchase when they have doubts about whether they made the right choice?

Câu 9: In a SWOT analysis, which two components are considered 'External' factors to the organization?

Câu 10: Which term refers to a strategy where a company uses its established brand name to launch a new product in a different category?

Câu 11: What does the 'A' represent in the 'AIDA' model of marketing communications?

Câu 12: In digital marketing analytics, what does the 'Bounce Rate' measure?

Câu 13: Which pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share?

Câu 14: Which promotional tool is defined as 'any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor'?

Câu 15: In the context of the service marketing mix, which additional 'P' refers to the environment in which the service is delivered and where the firm and customer interact?

Câu 16: Which concept describes the total revenue a business can expect from a single customer account throughout the entire business relationship?

Câu 17: Which distribution strategy uses only one or a very few outlets in a specific geographic area to sell a product?

Câu 18: What is the primary goal of 'Integrated Marketing Communications' (IMC)?

Câu 19: Which term refers to the practice of selling two or more separate products or services together as a single package, usually at a lower price than if bought separately?

Câu 20: In search engine marketing, what are 'long-tail keywords'?

Câu 21: Which promotional strategy focuses on 'pushing' the product through marketing channels to final consumers by using the sales force and trade promotions?

Câu 22: Which type of advertising is designed to blend in with the platform's organic content, making it less intrusive to the user?

Câu 23: What does 'B2B' stand for in marketing?

Câu 24: In Maslow's Hierarchy of Needs, which level represents the need for status, recognition, and self-respect?

Câu 25: Which term describes a marketing technique that uses unconventional and low-cost methods to obtain maximum exposure for a product?