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Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Phần 5

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Câu 1: In the maturity stage of the Product Life Cycle (PLC), which strategic approach is most effective for a firm looking to sustain its market share against heavy competition?

Câu 2: Which concept best explains why a decline in consumer demand for smartphones directly leads to a decrease in the demand for mobile processors and camera sensors?

Câu 3: corporate 'Vertical Marketing System' (VMS) is characterized by which of the following structures?

Câu 4: Which marketing management philosophy argues that a company should determine the needs and interests of target markets and deliver satisfaction more effectively than competitors in a way that maintains or improves both the consumer's and society's well-being?

Câu 5: Which unique characteristic of services refers to the fact that they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 6: When a company sets a high initial price for a new, innovative product to 'skim' maximum revenues layer by layer from the segments willing to pay the high price, it is using which strategy?

Câu 7: Dividing a market into segments based on consumer knowledge, attitudes, uses of a product, or responses to a product is known as:

Câu 8: In the context of consumer behavior, what are the small groups to which a person does not belong but would like to belong, such as a professional sports team for a young athlete?

Câu 9: Which tool of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 10: In the BCG Growth-Share Matrix, which category represents low-share business units in high-growth markets that require a lot of cash to hold their share?

Câu 11: Buyer discomfort caused by post-purchase conflict, where the consumer feels uneasy about the drawbacks of the chosen brand and the lost benefits of the rejected brands, is called:

Câu 12: What is the primary goal of Search Engine Optimization (SEO) in digital marketing?

Câu 13: strategy of 'intensive distribution' is most appropriate for which type of products?

Câu 14: According to Michael Porter, a firm that seeks to distinguish its products and marketing programs from those of competitors to be perceived as an industry leader in quality or technology is following which strategy?

Câu 15: Which dimension of the 'product mix' refers to the total number of items a company carries within its product lines?

Câu 16: During which stage of the Product Life Cycle (PLC) do sales start to climb quickly, early adopters continue to buy, and new competitors often enter the market?

Câu 17: The value of the entire stream of purchases a customer makes over a lifetime of patronage is known as:

Câu 18: Companies that charge a low price for a main product but high markup on the supplies needed to use it (such as printers and ink cartridges) are using:

Câu 19: What is the main purpose of Integrated Marketing Communications (IMC)?

Câu 20: salesperson whose primary task is to build goodwill, provide technical information, and educate customers rather than directly soliciting orders is known as a:

Câu 21: In a company's microenvironment, which group provides the resources needed by the company to produce its goods and services and can significantly affect marketing by their supply shortages or delays?

Câu 22: When a company makes misleading or unsubstantiated claims about the environmental benefits of its products or practices, it is engaging in:

Câu 23: Segmenting a market based on social class, lifestyle, or personality characteristics is known as:

Câu 24: Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships?

Câu 25: If a well-known company like Coca-Cola launches a new line of clothing under its existing brand name, it is using which brand development strategy?