Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 5 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: Which type of market segmentation involves dividing a market into groups based on consumer variables such as age, gender, income, and education?

Câu 2: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and a large market share?

Câu 3: In the context of Digital Marketing, what does the acronym 'SEO' stand for?

Câu 4: Which element of the 4Ps of marketing is primarily concerned with the activities that make the product available to target consumers?

Câu 5: What term describes the set of assets and liabilities linked to a brand, its name, and symbol that add to or subtract from the value provided by a product?

Câu 6: Which stage of the Product Life Cycle (PLC) is typically characterized by rapid market acceptance and increasing profits?

Câu 7: What is the primary goal of a 'Pull' promotion strategy?

Câu 8: Which marketing research method involves a small group of people (usually 6 to 10) led by a trained moderator to discuss a product or service?

Câu 9: What does the 'S' represent in a SWOT analysis when evaluating a company's internal environment?

Câu 10: Which concept suggests that consumers will favor products that offer the most quality, performance, and innovative features?

Câu 11: What is the term for the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders?

Câu 12: In digital advertising, what does 'CTR' stand for?

Câu 13: Which strategy in the Ansoff Matrix involves introducing new products into existing markets?

Câu 14: Which of the following describes 'Cognitive Dissonance' in a marketing context?

Câu 15: What is 'B2B Marketing' specifically focused on?

Câu 16: In the '7Ps' of Service Marketing, which element refers to the actual procedures and flow of activities by which a service is delivered?

Câu 17: What term is used for a unique and specific advantage that a company has over its competitors, allowing it to generate more sales or margins?

Câu 18: What is the main characteristic of 'Evergreen Content' in content marketing?

Câu 19: Which metric calculates the total revenue a business can reasonably expect from a single customer account throughout the business relationship?

Câu 20: What is 'Greenwashing' in marketing ethics?

Câu 21: Which distribution strategy involves using as many outlets as possible to sell a product?

Câu 22: What does 'Positioning' refer to in the STP marketing model?

Câu 23: Which of Porter's Five Forces examines how easy or difficult it is for new companies to enter a particular industry?

Câu 24: In marketing, what is the 'Augmented Product' layer?

Câu 25: What is the primary purpose of 'A/B Testing' in digital marketing campaigns?