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Bộ 6 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

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Câu 1: In the Meta Ads Manager hierarchy, at which level do advertisers define the budget, schedule, and target audience?

Câu 2: Which campaign objective is most suitable for a brand wanting to maximize the number of people who remember seeing their ads?

Câu 3: What is the primary function of the Meta Pixel for an e-commerce website?

Câu 4: Which tool allows advertisers to share data directly from their server to Meta's server to improve tracking accuracy and circumvent browser limitations?

Câu 5: What is the minimum percentage of a Lookalike Audience that can be created in Meta Ads Manager?

Câu 6: Which of the following is NOT a core component of the Meta Ad Auction formula?

Câu 7: What does the term 'ThruPlay' represent in Meta video ad reporting?

Câu 8: What is the default attribution window for Meta Ads as of 2024?

Câu 9: In Meta Ads, what is the 'Learning Phase'?

Câu 10: Approximately how many conversion events are needed per week for an ad set to successfully exit the Learning Phase?

Câu 11: Which feature allows Meta to automatically distribute a single campaign budget across all its ad sets to find the best performing opportunities?

Câu 12: An advertiser wants to show different combinations of headlines, images, and descriptions to different users to see which works best. Which feature should they use?

Câu 13: If a business is promoting a job opening on Facebook, which Special Ad Category must they select to comply with anti-discrimination policies?

Câu 14: What is the primary benefit of using Lead Ads (Instant Forms) compared to sending users to a landing page?

Câu 15: In Meta advertising, what does 'Frequency' represent?

Câu 16: Which ad format allows for a full-screen, mobile-optimized experience that opens when someone interacts with an ad?

Câu 17: What happens when 'Advantage+ Placements' is enabled in an ad set?

Câu 18: Which metric is the best indicator of the financial return on investment for an e-commerce ad campaign?

Câu 19: What is the main purpose of Domain Verification in the Meta Business Manager?

Câu 20: Which type of audience is created by uploading a customer list (CSV or TXT file) to Meta?

Câu 21: What is 'Creative Fatigue' in the context of Facebook Marketing?

Câu 22: Which bidding strategy allows an advertiser to set the highest amount they are willing to pay for a specific result without going over it?

Câu 23: What is 'Aggregated Event Measurement' (AEM)?

Câu 24: Which Meta tool is specifically designed for cross-app management of marketing and advertising tasks for Facebook and Instagram?

Câu 25: What does 'CPM' stand for in digital advertising?