Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 6 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: According to Philip Kotler, what is the core focus of the marketing concept?

Câu 2: In a SWOT analysis, which two components are categorized as external factors?

Câu 3: Which of the following represents the additional 3Ps in the extended marketing mix for services?

Câu 4: What type of market segmentation is based on variables such as lifestyle, personality, and social class?

Câu 5: During which stage of the Product Life Cycle (PLC) do sales growth typically slow down and competition become most intense?

Câu 6: What does the acronym SEO stand for in digital marketing?

Câu 7: Which term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 8: In B2B marketing, what does the 'DMU' represent?

Câu 9: Which pricing strategy involves setting a high initial price for a new product to 'skim' maximum revenues layer by layer from the segments willing to pay the high price?

Câu 10: Which distribution strategy involves selling a product through as many outlets as possible?

Câu 11: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 12: What psychological state occurs when a consumer experiences discomfort or doubt after making a purchase decision?

Câu 13: In social media marketing, what metric measures the level of interaction (likes, comments, shares) relative to the number of followers?

Câu 14: Which type of marketing research data is collected specifically for the research problem at hand?

Câu 15: Which of Porter's Five Forces assesses how easy it is for customers to switch to a different type of product that performs the same function?

Câu 16: What is the main objective of Customer Relationship Management (CRM)?

Câu 17: According to the Ansoff Matrix, what strategy is being used when a company introduces its existing products into new geographical markets?

Câu 18: Which marketing approach focuses on attracting customers through high-quality content and experiences rather than interruptive advertisements?

Câu 19: Which of these actors is considered part of a company's microenvironment?

Câu 20: What is the purpose of penetration pricing?

Câu 21: Which term refers to the strategy of adjusting a global marketing program to local market conditions?

Câu 22: Which of the following is a tool typically used in direct marketing?

Câu 23: What is a 'product mix' (or 'product assortment')?

Câu 24: What does 'USP' stand for in marketing strategy?

Câu 25: In online advertising, what does 'CPC' stand for?