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Bộ 6 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 6 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 6 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: According to Philip Kotler, what is the core focus of the marketing concept?

Câu 2: In a SWOT analysis, which two components are categorized as external factors?

Câu 3: Which of the following represents the additional 3Ps in the extended marketing mix for services?

Câu 4: What type of market segmentation is based on variables such as lifestyle, personality, and social class?

Câu 5: During which stage of the Product Life Cycle (PLC) do sales growth typically slow down and competition become most intense?

Câu 6: What does the acronym SEO stand for in digital marketing?

Câu 7: Which term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 8: In B2B marketing, what does the 'DMU' represent?

Câu 9: Which pricing strategy involves setting a high initial price for a new product to 'skim' maximum revenues layer by layer from the segments willing to pay the high price?

Câu 10: Which distribution strategy involves selling a product through as many outlets as possible?

Câu 11: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 12: What psychological state occurs when a consumer experiences discomfort or doubt after making a purchase decision?

Câu 13: In social media marketing, what metric measures the level of interaction (likes, comments, shares) relative to the number of followers?

Câu 14: Which type of marketing research data is collected specifically for the research problem at hand?

Câu 15: Which of Porter's Five Forces assesses how easy it is for customers to switch to a different type of product that performs the same function?

Câu 16: What is the main objective of Customer Relationship Management (CRM)?

Câu 17: According to the Ansoff Matrix, what strategy is being used when a company introduces its existing products into new geographical markets?

Câu 18: Which marketing approach focuses on attracting customers through high-quality content and experiences rather than interruptive advertisements?

Câu 19: Which of these actors is considered part of a company's microenvironment?

Câu 20: What is the purpose of penetration pricing?

Câu 21: Which term refers to the strategy of adjusting a global marketing program to local market conditions?

Câu 22: Which of the following is a tool typically used in direct marketing?

Câu 23: What is a 'product mix' (or 'product assortment')?

Câu 24: What does 'USP' stand for in marketing strategy?

Câu 25: In online advertising, what does 'CPC' stand for?