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Bộ 8 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Bộ 8 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 8 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which characteristic of the tourism product describes the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 2: In the context of the 7Ps of service marketing, what does 'Physical Evidence' refer to?

Câu 3: Which type of market segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics?

Câu 4: In tourism marketing, the concept of 'Internal Marketing' implies that the company must effectively train and motivate which group?

Câu 5: Which unique characteristic of services dictates that a hotel room unsold for a night represents lost revenue that can never be recovered?

Câu 6: According to the push and pull theory in tourism, which of the following is considered a 'push factor'?

Câu 7: What is the primary function of a Destination Marketing Organization (DMO)?

Câu 8: In the SERVQUAL model used to measure service quality, what does 'Reliability' refer to?

Câu 9: Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 10: What does the acronym 'MICE' stand for in the context of tourism markets?

Câu 11: Which component of the tourism product involves the interaction between the service provider and the customer during the consumption process?

Câu 12: travel agency organizing a free or low-cost trip for travel writers and agents to inspect a destination is known as what?

Câu 13: In a SWOT analysis for a tourism company, which of the following would be classified as a 'Threat'?

Câu 14: What is the term for the feeling of post-purchase psychological tension or anxiety that a consumer may experience after making a difficult purchase decision?

Câu 15: Which element of the marketing mix is primarily concerned with the channels used to deliver the tourism product to the customer?

Câu 16: What is 'Yield Management' (or Revenue Management) primarily used for in the hospitality industry?

Câu 17: In the context of the product levels, the 'Core Product' of a hotel is best described as what?

Câu 18: What does the term 'OTA' stand for in the tourism distribution system?

Câu 19: Which marketing communication tool involves non-paid media exposure to build good relations with the company's various publics?

Câu 20: The characteristic of 'Variability' (or Heterogeneity) in tourism services implies that quality depends on what?

Câu 21: Which macro-environmental force includes factors such as population age structure, changing family structures, and geographic population shifts?

Câu 22: What type of distribution channel is used when a hotel sells a room directly to a guest via its own website?

Câu 23: In the AIDA model of consumer behavior, what does the final 'A' stand for?

Câu 24: Which term describes tourism that minimizes environmental impact and cultural damage while generating income for local people?

Câu 25: What is the primary focus of 'Relationship Marketing'?