Bộ 8 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án
Thời gian còn lại: --:--
Kết quả của bạn:
Bạn đã đúng:
Bạn đã sai:
Tổng số câu:
Câu 1:
Which characteristic of the tourism product describes the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased?
💡 Lời giải chi tiết:
This characteristic refers to the fact that unlike physical goods, tourism services are experiences that cannot be evaluated physically prior to purchase, a concept known as intangibility.
Câu 2:
In the context of the 7Ps of service marketing, what does 'Physical Evidence' refer to?
💡 Lời giải chi tiết:
Physical evidence includes the environment in which the service is delivered and any tangible goods that facilitate the performance and communication of the service, such as decor, uniforms, and brochures.
Câu 3:
Which type of market segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics?
💡 Lời giải chi tiết:
Psychographic segmentation involves grouping customers according to their lifestyle, personality traits, values, and social class, rather than just physical or location-based data.
Câu 4:
In tourism marketing, the concept of 'Internal Marketing' implies that the company must effectively train and motivate which group?
💡 Lời giải chi tiết:
Internal marketing is the practice of training and motivating customer-contact employees and supporting service personnel to work as a team to provide customer satisfaction.
Câu 5:
Which unique characteristic of services dictates that a hotel room unsold for a night represents lost revenue that can never be recovered?
💡 Lời giải chi tiết:
Perishability refers to the fact that services cannot be stored for later sale or use, meaning unsold inventory like hotel rooms or airline seats loses its value immediately after the specific time period passes.
Câu 6:
According to the push and pull theory in tourism, which of the following is considered a 'push factor'?
💡 Lời giải chi tiết:
Push factors are internal psychological forces that drive a person to travel, such as the need for relaxation or the desire to escape from a mundane environment.
Câu 7:
What is the primary function of a Destination Marketing Organization (DMO)?
💡 Lời giải chi tiết:
A Destination Marketing Organization (DMO) is responsible for the promotion and marketing of a destination to increase the number of visitors and economic benefits.
Câu 8:
In the SERVQUAL model used to measure service quality, what does 'Reliability' refer to?
💡 Lời giải chi tiết:
Reliability in the SERVQUAL model is defined as the ability to perform the promised service dependably and accurately.
Câu 9:
Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?
💡 Lời giải chi tiết:
Market-skimming pricing is a strategy where a company sets a high initial price to skim revenues from those willing to pay more before lowering the price to attract more price-sensitive segments.
Câu 10:
What does the acronym 'MICE' stand for in the context of tourism markets?
💡 Lời giải chi tiết:
MICE is a specialized niche in tourism that stands for Meetings, Incentives, Conferences, and Exhibitions.
Câu 11:
Which component of the tourism product involves the interaction between the service provider and the customer during the consumption process?
💡 Lời giải chi tiết:
Inseparability means that the service is produced and consumed at the same time and requires the presence of both the provider and the customer.
Câu 12:
travel agency organizing a free or low-cost trip for travel writers and agents to inspect a destination is known as what?
💡 Lời giải chi tiết:
A familiarization (FAM) trip is designed to acquaint travel trade professionals and media with a destination or service so they can recommend it to clients.
Câu 13:
In a SWOT analysis for a tourism company, which of the following would be classified as a 'Threat'?
💡 Lời giải chi tiết:
In SWOT analysis, threats are external factors that could cause trouble for the business, such as a new competitor entering the market with lower prices.
Câu 14:
What is the term for the feeling of post-purchase psychological tension or anxiety that a consumer may experience after making a difficult purchase decision?
💡 Lời giải chi tiết:
Cognitive dissonance is the buyer discomfort caused by post-purchase conflict, often occurring when a consumer doubts if they made the right choice.
Câu 15:
Which element of the marketing mix is primarily concerned with the channels used to deliver the tourism product to the customer?
💡 Lời giải chi tiết:
In the marketing mix, 'Place' refers to distribution channels and how the product is made available to the consumer.
Câu 16:
What is 'Yield Management' (or Revenue Management) primarily used for in the hospitality industry?
💡 Lời giải chi tiết:
Yield management is a pricing strategy that involves selling the right product to the right customer at the right time for the right price to maximize revenue.
Câu 17:
In the context of the product levels, the 'Core Product' of a hotel is best described as what?
💡 Lời giải chi tiết:
The core product answers the question 'What is the buyer really buying?', which in the case of a hotel is the basic benefit of a place to sleep and rest.
Câu 18:
What does the term 'OTA' stand for in the tourism distribution system?
💡 Lời giải chi tiết:
OTA stands for Online Travel Agency, which is a web-based marketplace that allows consumers to research and book travel products and services directly.
Câu 19:
Which marketing communication tool involves non-paid media exposure to build good relations with the company's various publics?
💡 Lời giải chi tiết:
Public Relations involves building good relations with the company's publics by obtaining favorable publicity and managing the corporate image without direct payment for media space.
Câu 20:
The characteristic of 'Variability' (or Heterogeneity) in tourism services implies that quality depends on what?
💡 Lời giải chi tiết:
Variability means that service quality is inconsistent because it depends on uncontrollable factors like who provides them and when, where, and how they are provided.
Câu 21:
Which macro-environmental force includes factors such as population age structure, changing family structures, and geographic population shifts?
💡 Lời giải chi tiết:
The demographic environment involves the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
Câu 22:
What type of distribution channel is used when a hotel sells a room directly to a guest via its own website?
💡 Lời giải chi tiết:
A direct marketing channel has no intermediary levels; the company sells directly to consumers.
Câu 23:
In the AIDA model of consumer behavior, what does the final 'A' stand for?
💡 Lời giải chi tiết:
The AIDA model outlines the stages of consumer involvement with a promotional message: Attention, Interest, Desire, and finally Action.
Câu 24:
Which term describes tourism that minimizes environmental impact and cultural damage while generating income for local people?
💡 Lời giải chi tiết:
Sustainable tourism is defined as tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.
Câu 25:
What is the primary focus of 'Relationship Marketing'?
💡 Lời giải chi tiết:
Relationship marketing is designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on individual transactions.
