Quay lại danh mục Trắc nghiệm Nghiên cứu Marketing Tiếng Anh

Bộ 2 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: What is considered the most critical stage in the marketing research process because it sets the direction for the entire study?

Câu 2: Which of the following is a primary advantage of primary data compared to secondary data?

Câu 3: In qualitative research, what is the typical size of a traditional focus group?

Câu 4: Which research technique uses indirect questioning to encourage respondents to project their underlying motivations and beliefs?

Câu 5: In which type of sampling does every member of the population have a known and non-zero chance of being selected?

Câu 6: scale that asks respondents to indicate their level of agreement or disagreement with a series of statements is known as a:

Câu 7: Which type of research design is most appropriate for determining cause-and-effect relationships?

Câu 8: What type of error occurs when the selected sample does not perfectly represent the target population?

Câu 9: scale using bipolar adjectives (e.g., 'Modern' vs. 'Old-fashioned') at the ends of a continuum is called a:

Câu 10: What is the primary objective of exploratory research?

Câu 11: Which sampling technique involves asking initial respondents to identify others who belong to the target population of interest?

Câu 12: In measurement, which term refers to the degree to which a scale produces consistent results if repeated measurements are made?

Câu 13: Which data collection method involves recording the behavioral patterns of people, objects, and events without questioning them?

Câu 14: In data analysis, which measure of central tendency is the most appropriate for nominal data?

Câu 15: What is the main role of a moderator in a focus group session?

Câu 16: Which statistical technique is used to understand how respondents value different combinations of product attributes?

Câu 17: What is 'mystery shopping' primarily used for in marketing research?

Câu 18: study that collects data from a sample of population elements at a single point in time is known as a:

Câu 19: question in a survey that covers two different issues but only allows for one answer is called a:

Câu 20: Which research method involves researchers immersing themselves in a culture or environment to observe behavior in a natural setting?

Câu 21: What is the purpose of a 'pilot test' (pretest) in the questionnaire design process?

Câu 22: Which statistical method is most suitable for predicting the value of a dependent variable based on the values of one or more independent variables?

Câu 23: Which sampling method ensures that the sample contains the same proportion of certain population characteristics as the total population?

Câu 24: Data that was previously collected for some purpose other than the one at hand is known as:

Câu 25: In survey research, what does the term 'response rate' refer to?