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Bộ 7 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: What is the very first step in the marketing research process according to the standard framework?

Câu 2: Which type of research is primarily used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 3: Data that consists of information that already exists somewhere, having been collected for another purpose, is known as what?

Câu 4: What is the primary advantage of using primary data over secondary data in a marketing research project?

Câu 5: small group of people (usually 6 to 12) brought together with a trained moderator to discuss a product or service is called a what?

Câu 6: Which research approach is best suited for gathering causal information by manipulating factors under controlled conditions?

Câu 7: What term describes the segment of the population selected for marketing research to represent the population as a whole?

Câu 8: In which type of sampling does every member of the population have a known and equal chance of selection?

Câu 9: Which type of scale asks respondents to indicate their level of agreement or disagreement with a series of statements?

Câu 10: question that suggests a particular answer to the respondent, such as 'Don't you agree that our service is excellent?', is known as a what?

Câu 11: What is the name of the error that occurs when a researcher fails to include a specific part of the target population in the sampling frame?

Câu 12: Which level of measurement allows researchers to categorize and rank data but does not imply equal intervals between the ranks?

Câu 13: What type of data analysis explores the strength and direction of a relationship between two variables?

Câu 14: The extent to which a research instrument measures what it is intended to measure is known as what?

Câu 15: What is the term for a systematic error that occurs when respondents answer questions based on what they think is socially acceptable rather than their true feelings?

Câu 16: In an experiment, the variable that the researcher manipulates to observe its effect on another variable is called the what?

Câu 17: Which qualitative technique involves asking respondents to complete an unfinished sentence or story to reveal unconscious feelings?

Câu 18: Which type of sampling method involves selecting a sample based on the researcher's own knowledge and professional opinion of the population?

Câu 19: What is the main purpose of a 'pilot test' or 'pre-test' in survey research?

Câu 20: Which level of measurement is the only one that possesses a 'true zero' point, allowing for the comparison of absolute magnitudes?

Câu 21: What term refers to the process of searching through large datasets to identify patterns, trends, and relationships?

Câu 22: 'double-barreled' question is a survey design error because it does what?

Câu 23: Which research method involves researchers immersing themselves in a consumer's natural environment to observe behavior firsthand?

Câu 24: If a researcher wants to divide a population into mutually exclusive groups (such as age or income) and then take a random sample from each group, what sampling method is being used?

Câu 25: The degree to which a measurement produces consistent and stable results over time is called what?