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Bộ 5 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: What is considered the most critical first step in the marketing research process?

Câu 2: Which type of research is primarily used to gain preliminary insights and clarify the nature of a problem?

Câu 3: What is a primary advantage of using secondary data compared to primary data?

Câu 4: 'Focus Group' typically consists of how many participants led by a trained moderator?

Câu 5: Which measurement scale allows for the classification of data into mutually exclusive categories with no inherent order?

Câu 6: In an experiment, the variable that is manipulated by the researcher to observe its effect is called the:

Câu 7: Which sampling technique gives every member of the population a known and equal chance of being selected?

Câu 8: 'Double-barreled' question in a survey is problematic because it:

Câu 9: Which of the following is an example of 'Internal Secondary Data'?

Câu 10: What is the main goal of 'Descriptive Research'?

Câu 11: The degree to which a research study produces consistent results when repeated is known as:

Câu 12: In the context of 'Neuromarketing', what does 'Eye-tracking' technology primarily measure?

Câu 13: What type of scale is used when respondents are asked to rate their level of agreement on a 5-point scale from 'Strongly Disagree' to 'Strongly Agree'?

Câu 14: 'Sampling Frame' is best defined as:

Câu 15: Which research design involves a fixed sample of population elements that is measured repeatedly over time?

Câu 16: What is the primary purpose of 'Back-translation' in international marketing research?

Câu 17: Which sampling method is most appropriate when the researcher wants to ensure that specific subgroups of the population are proportionally represented?

Câu 18: In data analysis, which measure of central tendency is most affected by extreme 'outliers'?

Câu 19: What does a 'P-value' of 0.03 typically indicate in hypothesis testing?

Câu 20: Which of the following describes 'Snowball Sampling'?

Câu 21: In the '3 Vs' of Big Data, 'Velocity' refers to:

Câu 22: What is the primary role of a 'Mystery Shopper' in marketing research?

Câu 23: Which ethical principle requires researchers to inform participants about the nature of the study and their right to withdraw?

Câu 24: What is the purpose of 'Projective Techniques' like word association or sentence completion?

Câu 25: Which scale uses bipolar adjectives (e.g., Happy - Sad) at each end to measure a respondent's perception of an object?