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Bộ 6 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: What is the systematic and objective identification, collection, analysis, dissemination, and use of information to assist management in decision making related to identifying and solving problems and opportunities in marketing?

Câu 2: Which type of research design is primarily used to provide insights and understanding of the problem situation confronting the researcher?

Câu 3: Data that were collected for some purpose other than the specific problem at hand are referred to as what?

Câu 4: Which qualitative research technique involves an unstructured, indirect form of questioning that encourages respondents to project their underlying motivations and beliefs?

Câu 5: What is an interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner?

Câu 6: In an experiment, what are the variables that are manipulated by the researcher and whose effects are measured and compared?

Câu 7: Which measurement scale uses numbers only as labels or tags for identifying and classifying objects, with no inherent order?

Câu 8: measurement scale with five response categories ranging from 'strongly disagree' to 'strongly agree' is known as what?

Câu 9: Which probability sampling technique ensures that every element in the population has a known and equal probability of selection?

Câu 10: What is the process of testing the questionnaire on a small sample of respondents to identify and eliminate potential problems?

Câu 11: Which type of error arises from sources other than sampling, such as errors in problem definition, data collection, or analysis?

Câu 12: What refers to the list or directory of the target population from which the sample is actually drawn?

Câu 13: In hypothesis testing, what occurs when the researcher rejects the null hypothesis when it is, in fact, true?

Câu 14: Which statistical measure indicates the strength and direction of the linear relationship between two variables?

Câu 15: What is a major advantage of focus groups over individual depth interviews?

Câu 16: What refers to whether the researcher can conclude that the manipulation of the independent variables actually caused the observed effects?

Câu 17: Which research method involves the researcher immersing themselves in the natural environment of the subjects to observe behavior firsthand?

Câu 18: Which scale possesses all the properties of nominal, ordinal, and interval scales, plus a unique absolute zero point?

Câu 19: What is the formal document that outlines the entire research project and serves as a contract between the researcher and the client?

Câu 20: Which depth interview technique traces a person's motivations from product characteristics to user characteristics and finally to personal values?

Câu 21: What ethical principle ensures that participants are fully informed about the study's purpose and voluntarily agree to participate?

Câu 22: type of descriptive research that involves a fixed sample measured repeatedly over a long period is called what?

Câu 23: Which sampling technique involves selecting an initial group of respondents at random and then using their referrals to find more participants?

Câu 24: Which statistical technique describes two or more variables simultaneously and results in tables that reflect their joint distribution?

Câu 25: Which survey method typically offers the fastest data collection but suffers from limited visual interaction?