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Bộ 3 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: Which of the following best defines marketing research according to the American Marketing Association (AMA)?

Câu 2: What is considered the first and most critical step in the marketing research process?

Câu 3: Which type of research design is primarily conducted to provide insights and understanding of a problem situation?

Câu 4: In marketing research, secondary data is typically defined as:

Câu 5: focus group usually consists of how many participants led by a trained moderator?

Câu 6: Which qualitative research technique involves an unstructured, direct, personal interview with a single respondent?

Câu 7: What is the main objective of causal research?

Câu 8: Which of these is a major disadvantage of primary data compared to secondary data?

Câu 9: The 'Likert scale' is a widely used scaling technique that asks respondents to indicate their level of:

Câu 10: Which sampling technique involves dividing the population into groups and then drawing a random sample of these groups?

Câu 11: In a 'Semantic Differential Scale', respondents rate an object on a scale bounded by:

Câu 12: Which type of error arises when the sample selected is not perfectly representative of the population?

Câu 13: 'Pilot test' (or pretest) of a questionnaire is conducted to:

Câu 14: Which of the following is an example of 'Internal Secondary Data'?

Câu 15: What is the primary difference between 'Probability' and 'Non-probability' sampling?

Câu 16: In marketing research, the 'Target Population' refers to:

Câu 17: What is 'Ethnography' in the context of marketing research?

Câu 18: Which scale level is the most powerful because it possesses a 'True Zero' point?

Câu 19: When a researcher uses 'Snowball Sampling', they are:

Câu 20: The process of 'Coding' in data preparation involves:

Câu 21: Which of these is a 'Projective Technique' used in qualitative research?

Câu 22: In an experiment, the variable that is manipulated by the researcher is called the:

Câu 23: Which type of research design is conducted at a single point in time across a sample of the population?

Câu 24: What is the main advantage of 'Longitudinal Research' over 'Cross-sectional Research'?

Câu 25: Reliability in marketing research refers to the extent to which a scale produces: