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Bộ 4 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: Which of the following best defines the primary purpose of marketing research according to the American Marketing Association?

Câu 2: Which type of research design is most appropriate when a researcher wants to provide insights into and an understanding of a vague problem setting?

Câu 3: marketing manager wants to determine if increasing the advertising budget by 20 percent will lead to a 10 percent increase in sales. Which research type should be used?

Câu 4: What is the main advantage of using secondary data over primary data in marketing research?

Câu 5: In qualitative research, which technique involves an unstructured, personal interview in which a single respondent is probed by a highly skilled interviewer?

Câu 6: Which of the following is a disadvantage of focus groups compared to other qualitative methods?

Câu 7: If a researcher asks respondents to rank four brands of soft drinks from 1 (most preferred) to 4 (least preferred), which level of measurement is being used?

Câu 8: Which scale type uses a seven-point rating scale with end points associated with bipolar labels such as 'Strong' and 'Weak'?

Câu 9: What does a 'double-barreled' question refer to in questionnaire design?

Câu 10: Which sampling technique involves selecting every 'n-th' element from a list of the population after a random start?

Câu 11: In sampling, what is the 'sampling frame'?

Câu 12: Which of the following describes a 'Type I error' in hypothesis testing?

Câu 13: Which non-probability sampling technique relies on the researcher's judgment to select units that are representative of the population?

Câu 14: What is the primary difference between probability and non-probability sampling?

Câu 15: Which of the following is an example of 'Internal Secondary Data'?

Câu 16: In marketing research, 'reliability' refers to which of the following?

Câu 17: Which scale is considered the highest level of measurement because it possesses a true zero point and allows for all arithmetic operations?

Câu 18: What is the primary objective of 'descriptive research'?

Câu 19: Which of the following is a 'projective technique' used in qualitative research?

Câu 20: What does 'non-sampling error' refer to in the context of marketing research?

Câu 21: When a researcher conducts a study where the same sample of respondents is measured repeatedly over time, what is this design called?

Câu 22: Which statistical measure is used to test the significance of the difference between the means of two independent groups?

Câu 23: In questionnaire design, 'pretesting' refers to which process?

Câu 24: Which of the following is a primary characteristic of 'Big Data' often described as the '3Vs'?

Câu 25: Which method of data collection involves the use of 'cookies' and 'clickstream' analysis?