Bộ 8 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án
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Câu 1:Under Meta's Outcome-driven Ad Experience (ODAX), which campaign objective is specifically designed to find people most likely to purchase a product or service?
💡 Lời giải chi tiết:
According to the simplified ODAX framework, the Sales objective is optimized for conversions such as purchases or catalog sales. Kết luận Lý giải: Sales
Câu 2:What is the primary function of the Meta Conversions API (CAPI)?
💡 Lời giải chi tiết:
The Conversions API creates a direct connection between marketing data from a server and Meta's systems to improve measurement and ad performance. Kết luận Lý giải: To connect a website's server directly to Meta to share marketing data
Câu 3:Which metric represents the unique number of people who saw your ads at least once?
💡 Lời giải chi tiết:
Reach measures the unique number of individuals who viewed the content, whereas impressions count every time the content is displayed. Kết luận Lý giải: Reach
Câu 4:In Meta Ads Manager, what is the default attribution setting for reporting conversions?
💡 Lời giải chi tiết:
Meta's standard attribution window captures conversions that occur within 7 days of an ad click or 1 day of an ad view. Kết luận Lý giải: 7-day click and 1-day view
Câu 5:What is the minimum number of optimization events typically required per ad set per week to exit the 'Learning Phase'?
💡 Lời giải chi tiết:
Meta's delivery system generally needs around 50 conversions per week to learn the best way to deliver an ad set. Kết luận Lý giải: 50
Câu 6:Which tool allows advertisers to group different data sources like Pixels and Offline Event Sets into one container in Events Manager?
💡 Lời giải chi tiết:
In the updated Events Manager, 'Datasets' serve as the primary container for various signal sources including Pixels and CAPI data. Kết luận Lý giải: Dataset
Câu 7:When using 'Advantage+ Shopping Campaigns', which of the following is true?
💡 Lời giải chi tiết:
Advantage+ Shopping Campaigns leverage Meta's AI to automate many manual steps to drive better performance for e-commerce. Kết luận Lý giải: It uses machine learning to automate creative, targeting, and placements
Câu 8:Which type of audience is created based on a 'Seed' source like a list of current customers to find similar people?
💡 Lời giải chi tiết:
Lookalike Audiences allow advertisers to reach new people who share similar characteristics with an existing custom audience. Kết luận Lý giải: Lookalike Audience
Câu 9:What does the 'ThruPlay' metric measure in video advertising?
💡 Lời giải chi tiết:
ThruPlay is an optimization and reporting metric that tracks videos played for 15 seconds or to the end if they are shorter. Kết luận Lý giải: The number of times a video was played to completion or for at least 15 seconds
Câu 10:Which component is NOT part of the Meta Ad Auction 'Total Value' formula?
💡 Lời giải chi tiết:
The Ad Auction formula is based on bid, estimated action rates, and ad quality, while organic follower count does not directly affect the auction. Kết luận Lý giải: Number of Followers on the Facebook Page
Câu 11:What is the main purpose of 'Domain Verification' in Meta Business Suite?
💡 Lời giải chi tiết:
Domain verification allows businesses to manage their brand and prevent unauthorized use of their domain in Meta ads. Kết luận Lý giải: To claim ownership of a domain and manage link editing permissions
Câu 12:Under which ad level do you choose the 'Placements' (where your ads appear)?
💡 Lời giải chi tiết:
Budget, targeting, and placements are all configured at the Ad Set level in Meta Ads Manager. Kết luận Lý giải: Ad Set Level
Câu 13:What happens if an advertiser sets a 'Bid Cap' that is too low?
💡 Lời giải chi tiết:
A bid cap restricts the maximum amount Meta can bid in the auction; if too low, the ad will not win any placements. Kết luận Lý giải: The ad set may fail to spend its budget or get any delivery
Câu 14:Which feature allows you to show ads specifically to people who have already visited your website?
💡 Lời giải chi tiết:
A Website Custom Audience uses Pixel/Dataset data to retarget previous visitors to the advertiser's site. Kết luận Lý giải: Website Custom Audience
Câu 15:What is 'Aggregated Event Measurement' primarily designed for?
💡 Lời giải chi tiết:
This protocol supports privacy-safe measurement of web events for users on devices with restricted tracking permissions. Kết luận Lý giải: To measure web events from people using iOS 14.5 or later devices
Câu 16:Which objective should be used if the goal is to send people to a destination like a website, app, or Facebook event?
💡 Lời giải chi tiết:
The Traffic objective is designed to drive clicks to any URL, whether on or off Meta platforms. Kết luận Lý giải: Traffic
Câu 17:In Meta Advertising, what is 'Frequency'?
💡 Lời giải chi tiết:
Frequency is calculated by dividing total impressions by total unique reach. Kết luận Lý giải: The average number of times each person saw your ad
Câu 18:Which creative format allows you to show two or more scrollable images or videos in a single ad?
💡 Lời giải chi tiết:
The Carousel format displays multiple cards that users can swipe through, each with its own link. Kết luận Lý giải: Carousel
Câu 19:What is the recommended aspect ratio for Meta Reels ads to ensure a full-screen experience?
💡 Lời giải chi tiết:
Meta Reels are vertical and full-screen, making the 9:16 aspect ratio the standard for these placements. Kết luận Lý giải: 9:16
Câu 20:What is the function of the 'Instant Form' within the Leads objective?
💡 Lời giải chi tiết:
Instant Forms enable lead generation by allowing users to submit their details within the Meta app environment. Kết luận Lý giải: To collect contact information from users without them leaving Facebook
Câu 21:Which bidding strategy aims to get the most results for your budget without a specific cost constraint?
💡 Lời giải chi tiết:
Highest Volume (formerly Lowest Cost) tells Meta to spend the full budget while maximizing the number of results. Kết luận Lý giải: Highest Volume
Câu 22:What does the 'Estimated Action Rate' represent in the ad auction?
💡 Lời giải chi tiết:
Estimated action rates predict how likely a user is to perform the action the advertiser is optimizing for. Kết luận Lý giải: The probability that showing an ad to a person leads to a desired outcome
Câu 23:Which Meta tool is used to manage multiple Pages, Ad Accounts, and the people who work on them?
💡 Lời giải chi tiết:
Meta Business Suite (and Business Manager) provides a centralized place to manage assets and permissions for a business. Kết luận Lý giải: Meta Business Suite
Câu 24:How does 'Advantage Campaign Budget' (formerly CBO) distribute the budget?
💡 Lời giải chi tiết:
Advantage Campaign Budget optimizes at the campaign level to allocate more funds to ad sets with the best results. Kết luận Lý giải: It automatically distributes budget to the best-performing ad sets in real-time
Câu 25:When a user clicks 'Hide Ad' on a Facebook post, which component of the ad auction is negatively affected?
💡 Lời giải chi tiết:
Negative feedback like 'Hide Ad' decreases the ad's quality score and overall user value in the auction. Kết luận Lý giải: User Value (Ad Quality)