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Bộ 7 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

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Câu 1: What is the primary focus of the 'Awareness' objective in Meta Ads Manager?

Câu 2: Why is the Meta Conversions API (CAPI) recommended to be used alongside the Meta Pixel?

Câu 3: Meta's Advantage Campaign Budget (formerly CBO) is most effective for which of the following?

Câu 4: What is the basis for creating a 'Lookalike Audience' in Meta Ads?

Câu 5: How is the Return on Ad Spend (ROAS) metric calculated in advertising reports?

Câu 6: Which ad format allows for up to 10 images or videos within a single ad, each with its own link?

Câu 7: In Meta advertising, what does the 'Audience Network' placement refer to?

Câu 8: What occurs during the 'Learning Phase' of an ad set's delivery?

Câu 9: Which metric represents the percentage of people who saw your ad and performed a click?

Câu 10: Which targeting option is used to re-engage people who have previously interacted with your website or Page?

Câu 11: Under Meta's advertising policies, why might an ad be rejected for 'Personal Attributes'?

Câu 12: Which placement is specifically designed for vertical, short-form, mobile-first video content?

Câu 13: In the Meta ad auction, 'Total Value' is calculated based on Bid, Estimated Action Rates, and which other factor?

Câu 14: What is the main benefit of using 'Dynamic Creative' in an ad set?

Câu 15: What does the 'Frequency' metric represent in Meta ad reporting?

Câu 16: What is the primary advantage of using 'Instant Forms' in Meta Lead Ads?

Câu 17: When is it most appropriate for a marketer to use 'Cost Cap' bidding?

Câu 18: How did Apple's iOS 14.5 update significantly impact Meta's advertising capabilities?

Câu 19: At which level of the Meta Ads hierarchy are the target audience and schedule defined?

Câu 20: Which campaign objective should be selected if the goal is to increase conversations in WhatsApp or Messenger?

Câu 21: What is the primary purpose of conducting an 'A/B Test' in Meta Ads Manager?

Câu 22: What does the term 'CPM' stand for in digital marketing?

Câu 23: What is 'ThruPlay' used for in Meta video advertising?

Câu 24: What is the function of 'Meta Advantage+ Catalog Ads'?

Câu 25: Which metric is the best indicator of the number of unique individuals who were shown your ad?