Bộ 7 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án
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Câu 1:
What is the primary focus of the 'Awareness' objective in Meta Ads Manager?
💡 Lời giải chi tiết:
The Awareness objective is designed to show your ads to people who are most likely to remember them, thereby maximizing brand reach and recall. Kết luận Lý giải: Maximizing brand reach and recall
Câu 2:
Why is the Meta Conversions API (CAPI) recommended to be used alongside the Meta Pixel?
💡 Lời giải chi tiết:
CAPI improves measurement and optimization by establishing a direct connection between marketing data and Meta, which helps overcome browser-based tracking restrictions like cookie blocking. Kết luận Lý giải: Creating a direct server-to-server connection to bypass browser limitations
Câu 3:
Meta's Advantage Campaign Budget (formerly CBO) is most effective for which of the following?
💡 Lời giải chi tiết:
Advantage Campaign Budget uses an algorithm to automatically distribute your total campaign budget to the best-performing ad sets in real-time. Kết luận Lý giải: Automatically distributing budget across ad sets to maximize results
Câu 4:
What is the basis for creating a 'Lookalike Audience' in Meta Ads?
💡 Lời giải chi tiết:
A Lookalike Audience allows advertisers to reach new individuals who share similar characteristics and behaviors with a chosen source audience, such as a Custom Audience. Kết luận Lý giải: Reaching new people similar to an existing source audience
Câu 5:
How is the Return on Ad Spend (ROAS) metric calculated in advertising reports?
💡 Lời giải chi tiết:
ROAS measures the efficiency of a campaign by dividing the total revenue generated by the total amount spent on advertising. Kết luận Lý giải: Total revenue divided by total ad spend
Câu 6:
Which ad format allows for up to 10 images or videos within a single ad, each with its own link?
💡 Lời giải chi tiết:
The Carousel format enables advertisers to display multiple cards that users can swipe through, allowing for unique links and creative for each card. Kết luận Lý giải: Carousel
Câu 7:
In Meta advertising, what does the 'Audience Network' placement refer to?
💡 Lời giải chi tiết:
The Audience Network allows advertisers to extend their Meta campaigns to high-quality mobile apps and websites outside of Meta's owned platforms. Kết luận Lý giải: Extending campaigns to external mobile apps and websites
Câu 8:
What occurs during the 'Learning Phase' of an ad set's delivery?
💡 Lời giải chi tiết:
During the learning phase, the Meta delivery system explores the best ways to deliver your ad set by collecting performance data and identifying the best audience. Kết luận Lý giải: The period where the delivery system gathers data to optimize ad performance
Câu 9:
Which metric represents the percentage of people who saw your ad and performed a click?
💡 Lời giải chi tiết:
Click-Through Rate (CTR) is the ratio of clicks to impressions, indicating how relevant and engaging an ad is to the viewers. Kết luận Lý giải: Click-Through Rate (CTR)
Câu 10:
Which targeting option is used to re-engage people who have previously interacted with your website or Page?
💡 Lời giải chi tiết:
Custom Audiences allow you to connect with people who have already shown interest in your business by using your existing customer data or engagement history. Kết luận Lý giải: Custom Audiences
Câu 11:
Under Meta's advertising policies, why might an ad be rejected for 'Personal Attributes'?
💡 Lời giải chi tiết:
Meta policies prohibit ads that contain content asserting or implying personal attributes like race, religion, age, or sexual orientation. Kết luận Lý giải: Implying or asserting specific personal attributes of the user
Câu 12:
Which placement is specifically designed for vertical, short-form, mobile-first video content?
💡 Lời giải chi tiết:
Reels provide a full-screen, immersive, vertical video experience optimized for mobile consumption and entertainment. Kết luận Lý giải: Reels
Câu 13:
In the Meta ad auction, 'Total Value' is calculated based on Bid, Estimated Action Rates, and which other factor?
💡 Lời giải chi tiết:
The Meta ad auction prioritizes ads that maximize value for both people and businesses by considering the bid, estimated action rates, and ad quality. Kết luận Lý giải: Ad quality and relevance
Câu 14:
What is the main benefit of using 'Dynamic Creative' in an ad set?
💡 Lời giải chi tiết:
Dynamic Creative takes multiple ad components (images, videos, titles, descriptions) and automatically explores which combinations perform best for different audiences. Kết luận Lý giải: Automatically testing and optimizing multiple creative components
Câu 15:
What does the 'Frequency' metric represent in Meta ad reporting?
💡 Lời giải chi tiết:
Frequency is calculated by dividing total impressions by total reach, representing the average number of times each unique person viewed the ad. Kết luận Lý giải: The average number of times an individual saw the ad
Câu 16:
What is the primary advantage of using 'Instant Forms' in Meta Lead Ads?
💡 Lời giải chi tiết:
Instant Forms are mobile-optimized forms that open inside the app, making it easier for users to share information without waiting for external pages to load. Kết luận Lý giải: Reducing friction by allowing users to submit info within the app
Câu 17:
When is it most appropriate for a marketer to use 'Cost Cap' bidding?
💡 Lời giải chi tiết:
Cost Cap bidding allows advertisers to set a limit on the average cost per result, helping control expenses while still aiming for the highest volume of results. Kết luận Lý giải: Maintaining an average cost per result while maximizing volume
Câu 18:
How did Apple's iOS 14.5 update significantly impact Meta's advertising capabilities?
💡 Lời giải chi tiết:
The introduction of the App Tracking Transparency (ATT) framework required apps to ask for user permission before tracking data across other companies' apps and websites. Kết luận Lý giải: Restricted data tracking through the App Tracking Transparency framework
Câu 19:
At which level of the Meta Ads hierarchy are the target audience and schedule defined?
💡 Lời giải chi tiết:
In Meta Ads Manager, the Ad Set level is where parameters such as targeting, placement, budget, and scheduling are configured. Kết luận Lý giải: Ad Set level
Câu 20:
Which campaign objective should be selected if the goal is to increase conversations in WhatsApp or Messenger?
💡 Lời giải chi tiết:
Under the current Meta objective structure, the Engagement objective is optimized for getting more messages, video views, and post interactions. Kết luận Lý giải: Engagement
Câu 21:
What is the primary purpose of conducting an 'A/B Test' in Meta Ads Manager?
💡 Lời giải chi tiết:
A/B testing allows you to change a variable, such as ad creative or audience, to determine which strategy achieves the best results without audience overlap. Kết luận Lý giải: Comparing two versions of an ad to see which one performs better
Câu 22:
What does the term 'CPM' stand for in digital marketing?
💡 Lời giải chi tiết:
CPM is a standard industry metric that represents the cost an advertiser pays for every one thousand views (impressions) of their ad. Kết luận Lý giải: Cost per 1,000 impressions
Câu 23:
What is 'ThruPlay' used for in Meta video advertising?
💡 Lời giải chi tiết:
ThruPlay allows advertisers to optimize for and pay for video ads that are watched to the end or for at least 15 seconds. Kết luận Lý giải: An optimization for video views of at least 15 seconds or completion
Câu 24:
What is the function of 'Meta Advantage+ Catalog Ads'?
💡 Lời giải chi tiết:
Advantage+ Catalog Ads (formerly Dynamic Ads) use machine learning to show relevant items from an advertiser's catalog to people who have shown interest. Kết luận Lý giải: Showing personalized product recommendations from a catalog
Câu 25:
Which metric is the best indicator of the number of unique individuals who were shown your ad?
💡 Lời giải chi tiết:
Reach measures the total number of unique people who saw your ad at least once, unlike impressions which can count multiple views by the same person. Kết luận Lý giải: Reach
