Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh
Bộ 9 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Bộ 9 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 9 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: What is the fundamental characteristic of services describing how they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 2: Which service characteristic implies that services cannot be stored for later sale or use, leading to potential revenue loss from unsold inventory like empty hotel rooms?

Câu 3: In the context of service marketing, what term describes the fact that services are produced and consumed simultaneously and cannot be isolated from their providers?

Câu 4: Which characteristic indicates that service quality may fluctuate greatly depending on who provides the service, as well as when, where, and how it is provided?

Câu 5: What is the marketing practice of training and effectively motivating customer-contact employees and supporting service personnel to work as a team to provide customer satisfaction?

Câu 6: What term refers to arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 7: What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs?

Câu 8: Which type of segmentation divides the market into groups based on variables such as age, gender, family size, income, occupation, education, and nationality?

Câu 9: Which segmentation strategy divides buyers into different groups based on social class, lifestyle, or personality characteristics?

Câu 10: Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product (such as loyalty status or occasion) is known as what?

Câu 11: In the levels of a product, what represents the fundamental problem-solving services or benefits that consumers are actually buying (e.g., 'rest and sleep' for a hotel)?

Câu 12: What term describes the additional consumer services and benefits built around the core and actual products, such as a warranty, after-sale service, or free delivery?

Câu 13: What is the term for the added value endowed on products and services, often reflected in how consumers think, feel, and act with respect to the brand name?

Câu 14: Which element of the marketing mix is the only one that produces revenue, while all other elements represent costs?

Câu 15: What is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer?

Câu 16: Which promotion tool consists of any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?

Câu 17: What form of promotion involves a personal presentation by the firm's sales force for the purpose of making sales and building customer relationships?

Câu 18: What refers to short-term incentives, such as coupons or discounts, used to encourage the purchase or sale of a product or service?

Câu 19: Which marketing function involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 20: What consists of connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships?

Câu 21: What is the variable pricing strategy based on understanding, anticipating, and influencing consumer behavior to maximize revenue from a fixed, time-limited resource?

Câu 22: What type of distribution channel structure exists when producers, wholesalers, and retailers act as a unified system rather than as separate entities?

Câu 23: What is a channel arrangement in which two or more companies at the same level join together to follow a new marketing opportunity?

Câu 24: Which promotion strategy involves directing marketing efforts toward channel members (intermediaries) to induce them to carry the product and promote it to final consumers?

Câu 25: Which promotion strategy involves spending heavily on advertising and consumer promotion to induce final consumers to buy the product, creating a demand vacuum?