Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 9 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: What is the fundamental characteristic of services describing how they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 2: Which service characteristic implies that services cannot be stored for later sale or use, leading to potential revenue loss from unsold inventory like empty hotel rooms?

Câu 3: In the context of service marketing, what term describes the fact that services are produced and consumed simultaneously and cannot be isolated from their providers?

Câu 4: Which characteristic indicates that service quality may fluctuate greatly depending on who provides the service, as well as when, where, and how it is provided?

Câu 5: What is the marketing practice of training and effectively motivating customer-contact employees and supporting service personnel to work as a team to provide customer satisfaction?

Câu 6: What term refers to arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 7: What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs?

Câu 8: Which type of segmentation divides the market into groups based on variables such as age, gender, family size, income, occupation, education, and nationality?

Câu 9: Which segmentation strategy divides buyers into different groups based on social class, lifestyle, or personality characteristics?

Câu 10: Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product (such as loyalty status or occasion) is known as what?

Câu 11: In the levels of a product, what represents the fundamental problem-solving services or benefits that consumers are actually buying (e.g., 'rest and sleep' for a hotel)?

Câu 12: What term describes the additional consumer services and benefits built around the core and actual products, such as a warranty, after-sale service, or free delivery?

Câu 13: What is the term for the added value endowed on products and services, often reflected in how consumers think, feel, and act with respect to the brand name?

Câu 14: Which element of the marketing mix is the only one that produces revenue, while all other elements represent costs?

Câu 15: What is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer?

Câu 16: Which promotion tool consists of any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?

Câu 17: What form of promotion involves a personal presentation by the firm's sales force for the purpose of making sales and building customer relationships?

Câu 18: What refers to short-term incentives, such as coupons or discounts, used to encourage the purchase or sale of a product or service?

Câu 19: Which marketing function involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 20: What consists of connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships?

Câu 21: What is the variable pricing strategy based on understanding, anticipating, and influencing consumer behavior to maximize revenue from a fixed, time-limited resource?

Câu 22: What type of distribution channel structure exists when producers, wholesalers, and retailers act as a unified system rather than as separate entities?

Câu 23: What is a channel arrangement in which two or more companies at the same level join together to follow a new marketing opportunity?

Câu 24: Which promotion strategy involves directing marketing efforts toward channel members (intermediaries) to induce them to carry the product and promote it to final consumers?

Câu 25: Which promotion strategy involves spending heavily on advertising and consumer promotion to induce final consumers to buy the product, creating a demand vacuum?