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Bộ 9 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: What is the primary function of marketing research as defined by the American Marketing Association (AMA)?

Câu 2: Which type of research design is characterized by a small, non-representative sample and aims to provide initial insights?

Câu 3: In the marketing research process, why is 'Defining the Problem' considered the most important step?

Câu 4: Which of the following describes 'Primary Data' in a marketing research context?

Câu 5: What is the typical number of participants in a traditional focus group session?

Câu 6: Which sampling technique ensures that every element in the population has a known and equal probability of selection?

Câu 7: Which measurement scale uses numbers only as labels or tags for identifying and classifying objects?

Câu 8: What is the primary objective of causal research?

Câu 9: In questionnaire design, a question that clues the respondent to what the answer should be is known as a:

Câu 10: Compared to quantitative research, qualitative research is generally more:

Câu 11: In an experimental design, the variable that is manipulated by the researcher is the:

Câu 12: Which of the following is an example of 'Internal Secondary Data'?

Câu 13: What is the main purpose of using 'Projective Techniques' in marketing research?

Câu 14: Which non-probability sampling method involves selecting respondents because they are in the right place at the right time?

Câu 15: External validity in an experiment refers to:

Câu 16: 'Semantic Differential Scale' is typically characterized by:

Câu 17: How does 'Snowball Sampling' operate in the field?

Câu 18: In measurement, 'Reliability' refers to the extent to which a scale produces:

Câu 19: 'Cross-sectional Research' design is defined by:

Câu 20: What does a 'Likert Scale' measure?

Câu 21: The process of checking raw data for consistency and out-of-range responses is called:

Câu 22: In causal research, 'Concomitant Variation' is the extent to which:

Câu 23: Why is 'Pilot Testing' (pre-testing) a questionnaire essential?

Câu 24: Which probability sampling method involves dividing the population into subgroups and sampling from each to ensure representation?

Câu 25: What distinguishes a 'Depth Interview' from a focus group?