Bộ 10 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án
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Câu 1:
Which type of research design is primarily used to provide insights and understanding of a problem when the researcher has little knowledge about the situation?
💡 Lời giải chi tiết:
According to standard research methodology, exploratory research is used when the research problem is broad or not well-defined to gain initial insights. Kết luận Lý giải exploratory research.
Câu 2:
What is the first and most critical step in the marketing research process?
💡 Lời giải chi tiết:
According to Naresh Malhotra's framework, defining the problem is the most important step because it directs the entire research project. Kết luận Lý giải defining the problem.
Câu 3:
Data that has been previously collected for some purpose other than the problem at hand is known as what?
💡 Lời giải chi tiết:
Secondary data refers to existing information that was originally gathered for a different objective but is reused for current research. Kết luận Lý giải secondary data.
Câu 4:
Which of the following is a major advantage of using secondary data over primary data?
💡 Lời giải chi tiết:
In marketing research analysis, secondary data is favored for its cost-effectiveness and speed of acquisition compared to primary data collection. Kết luận Lý giải it is usually less expensive and time-consuming.
Câu 5:
focus group usually consists of how many participants led by a trained moderator?
💡 Lời giải chi tiết:
According to industry standards for qualitative research, 8 to 12 participants is the optimal size to encourage interaction without becoming unmanageable. Kết luận Lý giải 8 to 12.
Câu 6:
Which qualitative research technique involves an unstructured, direct, personal interview in which a single respondent is probed by a highly skilled interviewer?
💡 Lời giải chi tiết:
According to qualitative research principles, depth interviews are one-on-one sessions designed to uncover underlying motivations and beliefs. Kết luận Lý giải depth interview.
Câu 7:
Which type of scale is used to rank respondents or objects, where the distance between ranks is not necessarily equal?
💡 Lời giải chi tiết:
In measurement theory, an ordinal scale allows for ranking of items based on a certain property but does not measure the exact difference between them. Kết luận Lý giải ordinal scale.
Câu 8:
Which measurement scale has a true zero point, allowing researchers to calculate ratios of values?
💡 Lời giải chi tiết:
According to statistical definitions, the ratio scale is the highest level of measurement because it includes a meaningful absolute zero. Kết luận Lý giải ratio scale.
Câu 9:
In an experiment, the variable that is manipulated by the researcher to observe its effect is called the:
💡 Lời giải chi tiết:
In causal research, the independent variable is the factor changed by the experimenter to test its impact on the outcome. Kết luận Lý giải independent variable.
Câu 10:
Which of the following is a non-probability sampling technique where respondents are selected because they are convenient or easy to reach?
💡 Lời giải chi tiết:
According to sampling theory, convenience sampling relies on the researcher's ease of access to subjects rather than random selection. Kết luận Lý giải convenience sampling.
Câu 11:
What is the main difference between a 'Management Decision Problem' and a 'Marketing Research Problem'?
💡 Lời giải chi tiết:
According to the problem definition framework, management problems ask what should be done, while research problems ask what information is needed. Kết luận Lý giải one focuses on action, while the other focuses on information.
Câu 12:
Which type of research is conducted to determine the relationship between a cause and an effect?
💡 Lời giải chi tiết:
Causal research specifically aims to provide evidence of a functional relationship between two or more variables. Kết luận Lý giải causal research.
Câu 13:
What kind of error occurs when the sample selected is not representative of the population of interest?
💡 Lời giải chi tiết:
According to statistical theory, random sampling error is the variation between the sample value and the true population value. Kết luận Lý giải random sampling error.
Câu 14:
Which technique requires participants to complete an incomplete stimulus, such as 'When I think of shopping at Zara, I feel...'?
💡 Lời giải chi tiết:
In projective techniques, sentence completion asks respondents to finish a phrase to reveal their hidden feelings or motivations. Kết luận Lý giải sentence completion.
Câu 15:
In descriptive research, which design involves a fixed sample of population elements that is measured repeatedly over time?
💡 Lời giải chi tiết:
A longitudinal design uses a stable panel of respondents to track changes in behavior or attitudes over several periods. Kết luận Lý giải longitudinal design.
Câu 16:
What is the term for a question that suggests a particular answer to the respondent?
💡 Lời giải chi tiết:
In questionnaire design, a leading question is biased because it influences the respondent to answer in a certain way. Kết luận Lý giải leading question.
Câu 17:
'double-barreled' question is one that:
💡 Lời giải chi tiết:
According to survey methodology, double-barreled questions confuse respondents by combining two distinct issues into a single item. Kết luận Lý giải contains two different questions but only allows for one answer.
Câu 18:
Which probability sampling method ensures that every element in the population has a known and equal chance of selection?
💡 Lời giải chi tiết:
Simple random sampling is the most basic form of probability sampling where each population unit has an identical probability of being chosen. Kết luận Lý giải simple random sampling.
Câu 19:
Which sampling method involves dividing the population into subgroups (strata) and then taking a random sample from each subgroup?
💡 Lời giải chi tiết:
In stratified sampling, the population is partitioned into homogeneous groups to ensure representation from all segments. Kết luận Lý giải stratified sampling.
Câu 20:
The degree to which a research instrument produces consistent results over repeated trials is called:
💡 Lời giải chi tiết:
Reliability refers to the stability and consistency of a measurement scale when the research is replicated. Kết luận Lý giải reliability.
Câu 21:
The extent to which a scale or measure accurately reflects the concept it is intended to measure is called:
💡 Lời giải chi tiết:
Validity ensures that the research tool is actually measuring what it claims to measure, confirming the truth of the results. Kết luận Lý giải validity.
Câu 22:
Which scale asks respondents to indicate their level of agreement or disagreement with a statement, usually ranging from 'Strongly Disagree' to 'Strongly Agree'?
💡 Lời giải chi tiết:
The Likert scale is a popular rating scale used to measure attitudes by asking respondents to specify their level of agreement with statements. Kết luận Lý giải Likert scale.
Câu 23:
Which non-probability sampling technique relies on existing study subjects to recruit future subjects from among their acquaintances?
💡 Lời giải chi tiết:
Snowball sampling is typically used to reach hidden or hard-to-find populations by leveraging social networks. Kết luận Lý giải snowball sampling.
Câu 24:
list of all eligible sampling units from which a sample is actually drawn is known as a:
💡 Lời giải chi tiết:
According to sampling design principles, the sampling frame is the physical or electronic list of potential respondents. Kết luận Lý giải sampling frame.
Câu 25:
What is 'Data Cleaning' in the context of marketing research?
💡 Lời giải chi tiết:
Data cleaning involves verifying the data for accuracy and handling missing or illogical responses before final analysis. Kết luận Lý giải checking and correcting errors or inconsistencies in the raw data.
