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Bộ 11 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: What is the primary purpose of marketing research as defined by the American Marketing Association?

Câu 2: Which type of research is most suitable for providing initial insights and narrowing down a broad problem?

Câu 3: In marketing research, what is the main advantage of secondary data over primary data?

Câu 4: Which research design is used to determine whether one variable causes a change in another variable?

Câu 5: researcher selects a sample by picking every 10th person from a complete list of customers. What sampling method is being used?

Câu 6: What is the first step in the formal marketing research process?

Câu 7: Which of the following is an example of a non-probability sampling technique?

Câu 8: 'Focus Group' usually consists of how many participants led by a moderator?

Câu 9: What type of scale asks respondents to indicate their level of agreement or disagreement with a statement, usually from 'Strongly Disagree' to 'Strongly Agree'?

Câu 10: Which term refers to the extent to which a research instrument measures what it is intended to measure?

Câu 11: In a questionnaire, why should 'double-barreled' questions be avoided?

Câu 12: Which research method is best for observing behavior in a natural setting without direct interaction?

Câu 13: What is the main purpose of a 'pilot test' or 'pre-test' in survey research?

Câu 14: Which data analysis technique is used to measure the strength and direction of a linear relationship between two variables?

Câu 15: 'Longitudinal Study' is characterized by which of the following?

Câu 16: Which of the following is a 'Qualitative' research technique?

Câu 17: What does 'Sampling Frame' refer to in marketing research?

Câu 18: In an experiment, the variable that is manipulated by the researcher is known as the:

Câu 19: Which scale uses bipolar adjectives (e.g., 'Expensive' vs 'Inexpensive') at the ends of a continuum?

Câu 20: When a researcher uses 'Snowball Sampling', they are:

Câu 21: What is 'Coding' in the context of data preparation?

Câu 22: What is a 'Null Hypothesis' (H0)?

Câu 23: Which type of research is conducted specifically to describe market characteristics or functions?

Câu 24: What does the term 'Response Rate' represent in survey research?

Câu 25: Which method involves researchers immersing themselves in the daily lives of participants to observe their behavior?