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Bộ 12 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: What is considered the most critical step in the marketing research process because it sets the direction for the entire study?

Câu 2: Which type of research design is primarily used to provide insights and an understanding of a problem that is not clearly defined?

Câu 3: What is the primary advantage of using secondary data over primary data in marketing research?

Câu 4: Which qualitative research technique involves a trained moderator leading a small group of participants in an unstructured discussion?

Câu 5: Which measurement scale is used purely for labeling or categorizing variables without any quantitative value or order?

Câu 6: Likert scale typically asks respondents to indicate their level of agreement with a statement using which type of format?

Câu 7: What type of sampling technique involves dividing the population into homogeneous subgroups and then taking a random sample from each group?

Câu 8: In causal research, the factor that is manipulated by the researcher to observe its effect on another variable is called the:

Câu 9: Which error occurs when the people who choose not to participate in a survey have significantly different characteristics than those who do?

Câu 10: What is the term for the list of all members of the target population from which the sample will be drawn?

Câu 11: Which research design involves a fixed sample of population elements that is measured repeatedly over a period of time?

Câu 12: What is the purpose of using projective techniques in qualitative marketing research?

Câu 13: Which of the following is an example of non-probability sampling?

Câu 14: The degree to which a measurement scale produces consistent results when repeated measurements are made is known as:

Câu 15: In statistical testing, what does the null hypothesis (H0) generally assume?

Câu 16: What is the main characteristic of a ratio scale that distinguishes it from an interval scale?

Câu 17: Which observational research method involves researchers living with or observing a cultural group in their natural environment?

Câu 18: What does a 'p-value' of 0.03 typically indicate in a marketing research hypothesis test at a 95% confidence level?

Câu 19: Which term describes a system of people, equipment, and procedures to gather, sort, analyze, and distribute timely information to marketing decision makers?

Câu 20: In a semantic differential scale, how are respondents asked to rate an object?

Câu 21: Which type of sampling error occurs when the sample does not perfectly represent the target population due to chance?

Câu 22: What is 'informed consent' in the context of marketing research ethics?

Câu 23: Which data collection method is most susceptible to 'social desirability bias' where respondents answer based on what is socially acceptable?

Câu 24: What is the primary characteristic of Big Data often cited as the '3Vs'?

Câu 25: Which statistical technique is used to measure the strength and direction of the linear relationship between two quantitative variables?