Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh

Bộ 6 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

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Câu 1: According to Philip Kotler, what is the core process of marketing in a contemporary business environment?

Câu 2: Which actors are typically classified within a company's microenvironment according to the principles of marketing?

Câu 3: In market segmentation, dividing a market into different units such as nations, regions, states, or cities is known as which of the following?

Câu 4: Which stage of the Product Life Cycle (PLC) is characterized by slow sales growth and high distribution and promotion expenses as the product is first launched?

Câu 5: firm that sets a high initial price for a new, high-quality product to 'skim' maximum revenues from segments willing to pay the premium is using which strategy?

Câu 6: Which element of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity and building a good corporate image?

Câu 7: What type of consumer buying behavior occurs when consumers are highly involved in a purchase but perceive few differences among brands?

Câu 8: In a SWOT analysis, which components represent the external factors that a company cannot directly control but can react to?

Câu 9: strategy in which producers of convenience products stock their products in as many outlets as possible is called...

Câu 10: Which digital marketing process focuses on improving the visibility of a website in the organic search results of a search engine?

Câu 11: Information collected specifically for the research project at hand is referred to as...

Câu 12: In the BCG Growth-Share Matrix, what name is given to high-growth, high-share businesses or products that often require heavy investment?

Câu 13: The set of all benefits a brand promises to deliver to consumers to satisfy their needs is known as its...

Câu 14: Which concept calls for meeting the present needs of consumers and businesses while also preserving the ability of future generations to meet their needs?

Câu 15: Segmenting a market based on lifestyle, personality characteristics, or social class is known as...

Câu 16: What term describes the differential effect that knowing a brand name has on customer response to the product and its marketing?

Câu 17: promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product is a...

Câu 18: If a small change in price leads to a large change in the quantity demanded, the demand for that product is said to be...

Câu 19: Consumer products that customers usually buy frequently, immediately, and with minimal comparison and buying effort are called...

Câu 20: Which environment involves the study of human populations in terms of size, density, location, age, gender, race, and occupation?

Câu 21: The concept under which a company integrates its many communication channels to deliver a clear and consistent message about the organization and its products is...

Câu 22: According to the Product/Market Expansion Grid, which strategy focuses on increasing sales of current products to current market segments?

Câu 23: What occurs when a product or service producer cuts out intermediaries and goes directly to final buyers?

Câu 24: In business markets, demand that ultimately comes from the demand for consumer goods is known as...

Câu 25: Which type of marketing focuses on using commercial marketing tools to influence individuals behavior to improve their well-being and that of society?