Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh

Bộ 7 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: Which marketing management philosophy focuses on achieving organizational goals by knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors?

Câu 2: When a firm analyzes businesses that provide similar products and services to the same customers at similar prices, they are identifying which type of competitor?

Câu 3: In a SWOT analysis, which quadrant represents internal factors that may inhibit a company performance?

Câu 4: Dividing a market into different groups based on social class, lifestyle, or personality characteristics is known as which type of segmentation?

Câu 5: During which stage of the Product Life Cycle (PLC) do sales start to climb quickly while profits increase as costs are spread over a large volume?

Câu 6: company sets a low initial price to attract a large number of buyers quickly and win a large market share. What is this strategy called?

Câu 7: Which distribution strategy involves stocking the product in as many outlets as possible to ensure maximum brand exposure?

Câu 8: promotion strategy that calls for using the sales force and trade promotion to move the product through marketing channels is known as what?

Câu 9: group that serves as a direct or indirect point of comparison in forming a person attitudes or behavior is known as a what?

Câu 10: In the 4Ps of marketing, which element includes activities that make the product available to target consumers?

Câu 11: Information that already exists somewhere, having been collected for another purpose, is called what?

Câu 12: The differential effect that knowing the brand name has on customer response to the product and its marketing is referred to as what?

Câu 13: According to the Boston Consulting Group (BCG) matrix, low-share business units in high-growth markets are classified as what?

Câu 14: Which service characteristic means that services cannot be stored for later sale or use?

Câu 15: What is the first filter in the new product development process, which serves to eliminate ideas that are inconsistent with the organization strategy?

Câu 16: Setting a price at 9.99 USD instead of 10.00 USD is an example of which pricing tactic?

Câu 17: An advantage over competitors gained by offering consumers greater value is known as what?

Câu 18: statement of the organization purpose, defining what it wants to accomplish in the larger environment, is called a what?

Câu 19: Which growth strategy focuses on increasing sales of current products to current market segments without changing the product?

Câu 20: Buyer discomfort caused by post-purchase conflict or doubt regarding a decision is called what?

Câu 21: Compared to B2C markets, Business-to-Business (B2B) markets are usually characterized by what?

Câu 22: Building good relations with the company various publics by obtaining favorable publicity and handling unfavorable rumors is the definition of what?

Câu 23: The process of maximizing the number of visitors to a website by ensuring the site appears high on search results is called what?

Câu 24: Which market-coverage strategy involves a firm deciding to target several market segments and designing separate offers for each?

Câu 25: Delivery and credit, instructions, installation, and warranty are parts of which level of a product?