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Bộ 7 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 7 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 7 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which marketing management philosophy focuses on achieving organizational goals by knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors?

Câu 2: When a firm analyzes businesses that provide similar products and services to the same customers at similar prices, they are identifying which type of competitor?

Câu 3: In a SWOT analysis, which quadrant represents internal factors that may inhibit a company performance?

Câu 4: Dividing a market into different groups based on social class, lifestyle, or personality characteristics is known as which type of segmentation?

Câu 5: During which stage of the Product Life Cycle (PLC) do sales start to climb quickly while profits increase as costs are spread over a large volume?

Câu 6: company sets a low initial price to attract a large number of buyers quickly and win a large market share. What is this strategy called?

Câu 7: Which distribution strategy involves stocking the product in as many outlets as possible to ensure maximum brand exposure?

Câu 8: promotion strategy that calls for using the sales force and trade promotion to move the product through marketing channels is known as what?

Câu 9: group that serves as a direct or indirect point of comparison in forming a person attitudes or behavior is known as a what?

Câu 10: In the 4Ps of marketing, which element includes activities that make the product available to target consumers?

Câu 11: Information that already exists somewhere, having been collected for another purpose, is called what?

Câu 12: The differential effect that knowing the brand name has on customer response to the product and its marketing is referred to as what?

Câu 13: According to the Boston Consulting Group (BCG) matrix, low-share business units in high-growth markets are classified as what?

Câu 14: Which service characteristic means that services cannot be stored for later sale or use?

Câu 15: What is the first filter in the new product development process, which serves to eliminate ideas that are inconsistent with the organization strategy?

Câu 16: Setting a price at 9.99 USD instead of 10.00 USD is an example of which pricing tactic?

Câu 17: An advantage over competitors gained by offering consumers greater value is known as what?

Câu 18: statement of the organization purpose, defining what it wants to accomplish in the larger environment, is called a what?

Câu 19: Which growth strategy focuses on increasing sales of current products to current market segments without changing the product?

Câu 20: Buyer discomfort caused by post-purchase conflict or doubt regarding a decision is called what?

Câu 21: Compared to B2C markets, Business-to-Business (B2B) markets are usually characterized by what?

Câu 22: Building good relations with the company various publics by obtaining favorable publicity and handling unfavorable rumors is the definition of what?

Câu 23: The process of maximizing the number of visitors to a website by ensuring the site appears high on search results is called what?

Câu 24: Which market-coverage strategy involves a firm deciding to target several market segments and designing separate offers for each?

Câu 25: Delivery and credit, instructions, installation, and warranty are parts of which level of a product?