Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh
Bộ 8 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 8 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 8 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors?

Câu 2: In the PESTEL framework, which factor involves changes in the population's age, gender, race, and occupation?

Câu 3: company that divides its market into different units such as nations, states, regions, or cities is practicing which type of segmentation?

Câu 4: What is the second stage of the buyer decision process, occurring after the consumer recognizes a problem or need?

Câu 5: Which level of the product includes additional consumer services and benefits such as a warranty, repair services, and a toll-free help line?

Câu 6: When a firm sets a high price for a new product to maximize revenue from segments willing to pay the high price, it is using which strategy?

Câu 7: Which promotional strategy involves the manufacturer using the sales force and trade promotion to induce intermediaries to carry and sell the product to end users?

Câu 8: In the Product Life Cycle (PLC), during which stage do sales rise quickly, and profits peak as the product gains market acceptance?

Câu 9: The characteristic of services that refers to the fact that services cannot be seen, tasted, felt, or smelled before they are purchased is known as what?

Câu 10: According to the BCG matrix, a business unit with a high market share in a low-growth market is classified as a what?

Câu 11: Which growth strategy involves increasing sales of current products to current market segments without changing the product?

Câu 12: What type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 13: The tendency of people to interpret information in a way that supports what they already believe is called what?

Câu 14: The full positioning of a brand - the full mix of benefits on which it is positioned - is known as the brand's what?

Câu 15: distribution channel that has no intermediary levels, where the company sells directly to consumers, is called a what?

Câu 16: Which concept of promotional tools coordinates all communication channels to deliver a clear, consistent, and compelling message about the organization and its products?

Câu 17: Which strategy involves a company offering different versions of the same product to various customer segments at different prices?

Câu 18: Business demand that ultimately comes from the demand for consumer goods is referred to as what?

Câu 19: What is the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction?

Câu 20: When a company uses an existing brand name to launch a new or modified product in a new category, it is called a what?

Câu 21: Which promotional tool includes building good relations with the company's various publics by obtaining favorable publicity and building a good corporate image?

Câu 22: Disintermediation occurs when which of the following happens?

Câu 23: In the context of behavioral segmentation, dividing the market based on when buyers get the idea to buy or actually make their purchase is called what?

Câu 24: The customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers is called what?

Câu 25: Which concept holds that consumers will favor products that are available and highly affordable, requiring management to focus on production and distribution efficiency?