Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh

Bộ 8 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

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Câu 1: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors?

Câu 2: In the PESTEL framework, which factor involves changes in the population's age, gender, race, and occupation?

Câu 3: company that divides its market into different units such as nations, states, regions, or cities is practicing which type of segmentation?

Câu 4: What is the second stage of the buyer decision process, occurring after the consumer recognizes a problem or need?

Câu 5: Which level of the product includes additional consumer services and benefits such as a warranty, repair services, and a toll-free help line?

Câu 6: When a firm sets a high price for a new product to maximize revenue from segments willing to pay the high price, it is using which strategy?

Câu 7: Which promotional strategy involves the manufacturer using the sales force and trade promotion to induce intermediaries to carry and sell the product to end users?

Câu 8: In the Product Life Cycle (PLC), during which stage do sales rise quickly, and profits peak as the product gains market acceptance?

Câu 9: The characteristic of services that refers to the fact that services cannot be seen, tasted, felt, or smelled before they are purchased is known as what?

Câu 10: According to the BCG matrix, a business unit with a high market share in a low-growth market is classified as a what?

Câu 11: Which growth strategy involves increasing sales of current products to current market segments without changing the product?

Câu 12: What type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 13: The tendency of people to interpret information in a way that supports what they already believe is called what?

Câu 14: The full positioning of a brand - the full mix of benefits on which it is positioned - is known as the brand's what?

Câu 15: distribution channel that has no intermediary levels, where the company sells directly to consumers, is called a what?

Câu 16: Which concept of promotional tools coordinates all communication channels to deliver a clear, consistent, and compelling message about the organization and its products?

Câu 17: Which strategy involves a company offering different versions of the same product to various customer segments at different prices?

Câu 18: Business demand that ultimately comes from the demand for consumer goods is referred to as what?

Câu 19: What is the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction?

Câu 20: When a company uses an existing brand name to launch a new or modified product in a new category, it is called a what?

Câu 21: Which promotional tool includes building good relations with the company's various publics by obtaining favorable publicity and building a good corporate image?

Câu 22: Disintermediation occurs when which of the following happens?

Câu 23: In the context of behavioral segmentation, dividing the market based on when buyers get the idea to buy or actually make their purchase is called what?

Câu 24: The customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers is called what?

Câu 25: Which concept holds that consumers will favor products that are available and highly affordable, requiring management to focus on production and distribution efficiency?