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Bộ 7 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 7 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 7 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In SWOT analysis, which quadrant focuses on external factors that could potentially hinder an organization's performance?

Câu 2: Which of the following elements in the 4Cs marketing model directly corresponds to 'Place' in the traditional 4Ps model?

Câu 3: What term is used to describe the set of assets and liabilities linked to a brand that add to or subtract from the value provided by a product?

Câu 4: Which SEO technique focuses on optimizing the HTML code and content of individual web pages to rank higher in search engines?

Câu 5: In the AIDA model of marketing communication, what stage represents the final goal of the customer journey?

Câu 6: Which pricing strategy involves setting a high price for a new, innovative product to maximize revenue from early adopters?

Câu 7: During which stage of the Product Life Cycle (PLC) do profits typically peak before declining due to increased competition?

Câu 8: Segmenting a market based on consumer variables such as social class, lifestyle, or personality traits is called:

Câu 9: What is the primary function of Public Relations (PR) in the promotional mix?

Câu 10: What is the term for the process where manufacturers bypass wholesalers and retailers to sell directly to the end consumer?

Câu 11: According to the Ansoff Matrix, which growth strategy focuses on selling existing products to new geographical or demographic segments?

Câu 12: What does 'CTR' stand for in the context of digital advertising and search engine marketing?

Câu 13: Which of Michael Porter's generic strategies seeks to gain competitive advantage by offering unique features that customers value?

Câu 14: What is the core objective of Integrated Marketing Communications (IMC)?

Câu 15: Which type of content is intended to remain useful and relevant to readers for a long time, rather than being tied to a specific trend?

Câu 16: Data that has been collected by external organizations like government agencies or research firms for their own purposes is called:

Câu 17: In Customer Relationship Management (CRM), what is the primary focus of the strategy?

Câu 18: In a PESTEL analysis, which factor includes legislation regarding employment, health and safety, and consumer protection?

Câu 19: When a company expands into international markets by keeping its marketing mix exactly the same as in its home country, it is using:

Câu 20: According to Maslow's Hierarchy of Needs, which category of needs must be satisfied before an individual can focus on social or esteem needs?

Câu 21: Which marketing philosophy prioritizes attracting customers through helpful content, SEO, and social media rather than interruptive ads?

Câu 22: What is 'Odd-Even Pricing' intended to achieve in marketing?

Câu 23: Marketers use a 'perceptual map' primarily to visualize:

Câu 24: In social media marketing, the 'Engagement Rate' is calculated by dividing total interactions by:

Câu 25: Which qualitative research method involves a small group of participants discussing a product or concept under the guidance of a moderator?