Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 7 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: In SWOT analysis, which quadrant focuses on external factors that could potentially hinder an organization's performance?

Câu 2: Which of the following elements in the 4Cs marketing model directly corresponds to 'Place' in the traditional 4Ps model?

Câu 3: What term is used to describe the set of assets and liabilities linked to a brand that add to or subtract from the value provided by a product?

Câu 4: Which SEO technique focuses on optimizing the HTML code and content of individual web pages to rank higher in search engines?

Câu 5: In the AIDA model of marketing communication, what stage represents the final goal of the customer journey?

Câu 6: Which pricing strategy involves setting a high price for a new, innovative product to maximize revenue from early adopters?

Câu 7: During which stage of the Product Life Cycle (PLC) do profits typically peak before declining due to increased competition?

Câu 8: Segmenting a market based on consumer variables such as social class, lifestyle, or personality traits is called:

Câu 9: What is the primary function of Public Relations (PR) in the promotional mix?

Câu 10: What is the term for the process where manufacturers bypass wholesalers and retailers to sell directly to the end consumer?

Câu 11: According to the Ansoff Matrix, which growth strategy focuses on selling existing products to new geographical or demographic segments?

Câu 12: What does 'CTR' stand for in the context of digital advertising and search engine marketing?

Câu 13: Which of Michael Porter's generic strategies seeks to gain competitive advantage by offering unique features that customers value?

Câu 14: What is the core objective of Integrated Marketing Communications (IMC)?

Câu 15: Which type of content is intended to remain useful and relevant to readers for a long time, rather than being tied to a specific trend?

Câu 16: Data that has been collected by external organizations like government agencies or research firms for their own purposes is called:

Câu 17: In Customer Relationship Management (CRM), what is the primary focus of the strategy?

Câu 18: In a PESTEL analysis, which factor includes legislation regarding employment, health and safety, and consumer protection?

Câu 19: When a company expands into international markets by keeping its marketing mix exactly the same as in its home country, it is using:

Câu 20: According to Maslow's Hierarchy of Needs, which category of needs must be satisfied before an individual can focus on social or esteem needs?

Câu 21: Which marketing philosophy prioritizes attracting customers through helpful content, SEO, and social media rather than interruptive ads?

Câu 22: What is 'Odd-Even Pricing' intended to achieve in marketing?

Câu 23: Marketers use a 'perceptual map' primarily to visualize:

Câu 24: In social media marketing, the 'Engagement Rate' is calculated by dividing total interactions by:

Câu 25: Which qualitative research method involves a small group of participants discussing a product or concept under the guidance of a moderator?