Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 8 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: In the extended 7Ps marketing mix, which element specifically refers to the procedures and flow of activities by which a service is delivered to the customer?

Câu 2: Which component of a SWOT analysis identifies external factors that could potentially hinder an organization's performance or damage its competitive advantage?

Câu 3: What type of market segmentation involves dividing a market into groups based on variables such as social class, lifestyle, or personality traits?

Câu 4: What term refers to the set of assets and liabilities linked to a brand's name and symbol that adds to or subtracts from the value provided by a product?

Câu 5: Which pricing strategy involves setting a high initial price for a new product to 'skim' maximum revenue from segments willing to pay the premium before lowering it over time?

Câu 6: Which stage of the consumer buyer decision process involves the consumer comparing different brands and products to determine which one best meets their needs?

Câu 7: During which stage of the Product Life Cycle (PLC) do sales growth rates typically slow down as the product has achieved acceptance by most potential buyers?

Câu 8: Which distribution strategy aims to place a product in as many retail outlets as possible to ensure maximum brand exposure and convenience for consumers?

Câu 9: What is the primary objective of Integrated Marketing Communications (IMC)?

Câu 10: What digital marketing metric represents the percentage of visitors who leave a website after viewing only one page without performing any further actions?

Câu 11: Which marketing concept provides a clear statement explaining how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from you instead of competitors?

Câu 12: In business-to-business (B2B) marketing, what term describes the group of people within an organization who are involved in the buying decision process?

Câu 13: Which type of market research involves the collection of original data through methods like surveys, experiments, or observations specifically for the current project?

Câu 14: What is the main goal of Customer Relationship Management (CRM) in a marketing context?

Câu 15: According to Michael Porter's generic strategies, which strategy involves an organization aiming to be the lowest-cost producer in its industry?

Câu 16: What term refers to the process of creating a unique name and image for a product in the consumer's mind, mainly through advertising campaigns with a consistent theme?

Câu 17: Which social media metric measures the level of interaction (likes, comments, shares) that a piece of content receives relative to the total number of followers or reach?

Câu 18: Using the Ansoff Matrix, what strategy is a company following when it attempts to increase sales by selling its existing products into new geographical markets?

Câu 19: What is the primary purpose of a 'Call to Action' (CTA) in an advertisement or marketing email?

Câu 20: What term is used to describe a deceptive marketing practice where a company makes misleading claims about the environmental benefits of its products or practices?

Câu 21: Which marketing approach involves communicating directly with targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships?

Câu 22: In the context of media types, what is the term for unpaid media coverage that a company receives through word-of-mouth, social shares, or press mentions?

Câu 23: What is the term for a retail strategy that provides customers with a completely seamless and integrated shopping experience across all channels, including online, mobile, and physical stores?

Câu 24: What term describes a group of closely related products that are sold by the same company under a single brand and are intended for similar uses?

Câu 25: What term describes a small, well-defined segment of a larger market that has specific needs which are often underserved by mainstream competitors?