Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh
Bộ 8 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Bộ 8 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

Lưu ý: Nội dung trong bài Bộ 8 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In the extended 7Ps marketing mix, which element specifically refers to the procedures and flow of activities by which a service is delivered to the customer?

Câu 2: Which component of a SWOT analysis identifies external factors that could potentially hinder an organization's performance or damage its competitive advantage?

Câu 3: What type of market segmentation involves dividing a market into groups based on variables such as social class, lifestyle, or personality traits?

Câu 4: What term refers to the set of assets and liabilities linked to a brand's name and symbol that adds to or subtracts from the value provided by a product?

Câu 5: Which pricing strategy involves setting a high initial price for a new product to 'skim' maximum revenue from segments willing to pay the premium before lowering it over time?

Câu 6: Which stage of the consumer buyer decision process involves the consumer comparing different brands and products to determine which one best meets their needs?

Câu 7: During which stage of the Product Life Cycle (PLC) do sales growth rates typically slow down as the product has achieved acceptance by most potential buyers?

Câu 8: Which distribution strategy aims to place a product in as many retail outlets as possible to ensure maximum brand exposure and convenience for consumers?

Câu 9: What is the primary objective of Integrated Marketing Communications (IMC)?

Câu 10: What digital marketing metric represents the percentage of visitors who leave a website after viewing only one page without performing any further actions?

Câu 11: Which marketing concept provides a clear statement explaining how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from you instead of competitors?

Câu 12: In business-to-business (B2B) marketing, what term describes the group of people within an organization who are involved in the buying decision process?

Câu 13: Which type of market research involves the collection of original data through methods like surveys, experiments, or observations specifically for the current project?

Câu 14: What is the main goal of Customer Relationship Management (CRM) in a marketing context?

Câu 15: According to Michael Porter's generic strategies, which strategy involves an organization aiming to be the lowest-cost producer in its industry?

Câu 16: What term refers to the process of creating a unique name and image for a product in the consumer's mind, mainly through advertising campaigns with a consistent theme?

Câu 17: Which social media metric measures the level of interaction (likes, comments, shares) that a piece of content receives relative to the total number of followers or reach?

Câu 18: Using the Ansoff Matrix, what strategy is a company following when it attempts to increase sales by selling its existing products into new geographical markets?

Câu 19: What is the primary purpose of a 'Call to Action' (CTA) in an advertisement or marketing email?

Câu 20: What term is used to describe a deceptive marketing practice where a company makes misleading claims about the environmental benefits of its products or practices?

Câu 21: Which marketing approach involves communicating directly with targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships?

Câu 22: In the context of media types, what is the term for unpaid media coverage that a company receives through word-of-mouth, social shares, or press mentions?

Câu 23: What is the term for a retail strategy that provides customers with a completely seamless and integrated shopping experience across all channels, including online, mobile, and physical stores?

Câu 24: What term describes a group of closely related products that are sold by the same company under a single brand and are intended for similar uses?

Câu 25: What term describes a small, well-defined segment of a larger market that has specific needs which are often underserved by mainstream competitors?