Quay lại danh mục Trắc nghiệm Marketing Tiếng Anh

Bộ 9 - Trắc nghiệm Tiếng Anh chuyên ngành Marketing có đáp án

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Câu 1: In the STP marketing model, what does the 'S' stand for?

Câu 2: Which pricing strategy involves setting a high price for a new, unique product to maximize revenue from target segments willing to pay the premium?

Câu 3: In a SWOT analysis, which of the following elements are considered internal factors of a company?

Câu 4: What is the primary goal of Search Engine Optimization (SEO) in digital marketing?

Câu 5: What does the term 'Brand Equity' refer to in marketing?

Câu 6: Which of the following is an example of 'Demographic Segmentation'?

Câu 7: In the AIDA model of communication, what does the second 'A' represent?

Câu 8: What does 'CTR' stand for in the context of online advertising metrics?

Câu 9: Which stage of the Product Life Cycle (PLC) is typically characterized by a rapid increase in sales and the emergence of many competitors?

Câu 10: 'Focus Group' is most commonly associated with which type of market research?

Câu 11: Which marketing concept focuses on building long-term, mutually beneficial links with individual customers?

Câu 12: What is the main purpose of Integrated Marketing Communications (IMC)?

Câu 13: In marketing, what does 'B2B' stand for?

Câu 14: What does a 'USP' represent in a product's marketing strategy?

Câu 15: Which distribution strategy involves using only a limited number of outlets in a specific geographical area to sell a product?

Câu 16: What is the primary focus of 'Content Marketing'?

Câu 17: Which pricing method sets a low initial price to attract a large number of buyers and win a large market share quickly?

Câu 18: What is the core idea of 'Guerrilla Marketing'?

Câu 19: In digital marketing, what does 'Engagement Rate' typically measure?

Câu 20: Which strategy describes a manufacturer directing its marketing efforts toward final consumers to induce them to buy the product?

Câu 21: What is 'Omnichannel Marketing'?

Câu 22: What is the main goal of 'Customer Relationship Management' (CRM) systems?

Câu 23: Which of the following describes 'Psychological Pricing'?

Câu 24: What does 'Viral Marketing' aim to achieve?

Câu 25: In market research, what is 'Primary Research'?