Bộ 13 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án
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Câu 1:
What is the primary function of marketing research within an organization's marketing information system?
💡 Lời giải chi tiết:
According to standard marketing theory, marketing research serves as a tool to link the consumer to the marketer through information used to identify and define marketing opportunities and problems, Kết luận Lý giải: To provide a systematic and objective approach to identifying and solving marketing problems.
Câu 2:
In the marketing research process, which step is considered the most critical for ensuring the entire project remains relevant and useful?
💡 Lời giải chi tiết:
If the problem is incorrectly defined, all subsequent efforts in the research process will likely lead to irrelevant results regardless of how well they are executed, Kết luận Lý giải: Defining the research problem.
Câu 3:
Which type of research design is most appropriate when the researcher seeks to provide insights into and an understanding of the problem confronting the researcher?
💡 Lời giải chi tiết:
Exploratory research is used in cases where the researcher must define the problem more precisely or identify alternative courses of action, Kết luận Lý giải: Exploratory research.
Câu 4:
What is a major disadvantage of using secondary data compared to primary data in marketing research?
💡 Lời giải chi tiết:
Because secondary data was collected for a purpose other than the one at hand, its accuracy and relevance to the specific current problem may be limited, Kết luận Lý giải: The data may not be current or specifically tailored to the researcher's needs.
Câu 5:
researcher wants to determine if changing the color of a product's packaging will lead to an increase in sales. Which research design should be used?
💡 Lời giải chi tiết:
Causal research is specifically designed to obtain evidence regarding cause-and-effect relationships such as packaging color influencing sales volume, Kết luận Lý giải: Causal research.
Câu 6:
Focus groups are a popular qualitative research technique, but what is one of their primary limitations?
💡 Lời giải chi tiết:
Since focus groups involve small sample sizes and non-probability sampling, their findings should be considered exploratory and not necessarily reflective of the broader market, Kết luận Lý giải: Results are not representative of the general population and cannot be generalized.
Câu 7:
Which qualitative technique involves asking respondents to complete a sentence such as 'People who shop at Luxury Store X are...'?
💡 Lời giải chi tiết:
Sentence completion is a projective technique used to uncover subconscious attitudes by having participants provide the first thought that comes to mind, Kết luận Lý giải: Sentence completion (Projective technique).
Câu 8:
What type of scale is being used if a survey asks respondents to rank their top three favorite brands of sneakers from 1 to 3?
💡 Lời giải chi tiết:
Ordinal scales allow for the ranking of items based on a specific attribute but do not measure the magnitude of difference between the ranks, Kết luận Lý giải: Ordinal scale.
Câu 9:
Which measurement scale possesses a fixed and meaningful zero point, allowing for the comparison of absolute magnitudes?
💡 Lời giải chi tiết:
A ratio scale has all the properties of nominal, ordinal, and interval scales plus a true zero point, making it possible to say one value is twice another, Kết luận Lý giải: Ratio scale.
Câu 10:
In questionnaire design, what is the term for a question that combines two different issues into one, making it difficult for respondents to answer accurately?
💡 Lời giải chi tiết:
A double-barreled question asks about two separate topics but only allows for a single response, leading to data that is impossible to interpret clearly, Kết luận Lý giải: Double-barreled question.
Câu 11:
Which of the following is an example of a probability sampling technique?
💡 Lời giải chi tiết:
In stratified random sampling, every member of the population has a known, non-zero chance of being selected, which is the defining characteristic of probability sampling, Kết luận Lý giải: Stratified random sampling.
Câu 12:
researcher decides to interview individuals who are easily accessible, such as shoppers at a specific mall on a Tuesday morning. What sampling method is this?
💡 Lời giải chi tiết:
Convenience sampling involves selecting sample elements because they are in the right place at the right time for the researcher, Kết luận Lý giải: Convenience sampling.
Câu 13:
What is the primary difference between a 'sample' and a 'census'?
💡 Lời giải chi tiết:
A census is a complete enumeration of all elements in a population, while a sample is a subset chosen to represent that population, Kết luận Lý giải: A census involves every member of the population, whereas a sample involves only a subgroup.
Câu 14:
Reliability in marketing research measurement refers to which of the following?
💡 Lời giải chi tiết:
Reliability is defined as the consistency of a measure, ensuring that if the research were repeated under the same conditions, it would yield similar results, Kết luận Lý giải: The degree to which a scale produces consistent results if repeated measurements are made.
Câu 15:
When conducting a survey, what is the 'sampling frame'?
💡 Lời giải chi tiết:
The sampling frame is a representation of the elements of the target population, such as a customer directory or mailing list, Kết luận Lý giải: A list of all elements from which the sample will be drawn.
Câu 16:
Which type of non-probability sampling involves selecting participants based on the researcher's belief that they represent the population of interest?
💡 Lời giải chi tiết:
Judgmental sampling is a form of convenience sampling in which the population elements are selected based on the judgment of the researcher, Kết luận Lý giải: Judgmental sampling.
Câu 17:
In data preparation, what does the process of 'coding' involve?
💡 Lời giải chi tiết:
Coding is the assignment of a code, usually a number, to each possible response for each question in the survey to facilitate statistical analysis, Kết luận Lý giải: Assigning numerical values to responses so they can be analyzed by computers.
Câu 18:
What is the null hypothesis (H0) in the context of marketing research statistical testing?
💡 Lời giải chi tiết:
The null hypothesis is the status quo hypothesis which researchers attempt to reject in favor of an alternative hypothesis, Kết luận Lý giải: A statement that no significant difference or relationship exists between variables.
Câu 19:
Which statistical measure represents the value that appears most frequently in a data set?
💡 Lời giải chi tiết:
The mode is the measure of central tendency that identifies the most common observation in a distribution, Kết luận Lý giải: Mode.
Câu 20:
What does a 'p-value' of 0.03 indicate in a hypothesis test where the significance level (alpha) is set at 0.05?
💡 Lời giải chi tiết:
If the p-value is less than or equal to the chosen significance level (alpha), the researcher concludes that the effect is statistically significant, Kết luận Lý giải: The results are statistically significant and the null hypothesis should be rejected.
Câu 21:
Which research technique is specifically used to observe physiological responses like heart rate or eye movement to marketing stimuli?
💡 Lời giải chi tiết:
Neuromarketing uses medical technology such as functional Magnetic Resonance Imaging (fMRI) or eye-tracking to study the brain's responses to marketing, Kết luận Lý giải: Neuromarketing.
Câu 22:
Syndicated services in marketing research refer to firms that:
💡 Lời giải chi tiết:
Syndicated services are companies that collect and maintain data of interest to many different firms, like Nielsen television ratings, Kết luận Lý giải: Collect and sell common pools of data designed to serve multiple clients.
Câu 23:
When a researcher uses 'snowball sampling', how are respondents typically recruited?
💡 Lời giải chi tiết:
Snowball sampling is a non-probability technique where existing study subjects recruit future subjects from among their acquaintances, Kết luận Lý giải: By having initial participants recommend or refer other potential participants.
Câu 24:
In an experiment, the variable that is manipulated by the researcher to observe its effect on another variable is called the:
💡 Lời giải chi tiết:
The independent variable is the experimental factor that is changed or controlled in a scientific study to test the effects on the dependent variable, Kết luận Lý giải: Independent variable.
Câu 25:
Which of these is a primary ethical concern regarding the 'Anonymity' of survey respondents?
💡 Lời giải chi tiết:
Anonymity ensures that even the researcher cannot associate a given response with a specific respondent, protecting their privacy, Kết luận Lý giải: Ensuring the respondent's name cannot be linked to their individual answers.
