Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh
Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 7

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 7

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Thời gian còn lại: --:--

Câu 1: Which of the following is the only element in the marketing mix that produces revenue rather than representing costs?

Câu 2: What is the term for the amount of money charged for a product or service, or the sum of values customers exchange for the benefits of having or using it?

Câu 3: In value-based pricing, which factor serves as the starting point for the pricing process?

Câu 4: Which pricing strategy involves setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return?

Câu 5: What does the 'price ceiling' represent in a marketing context?

Câu 6: What serves as the 'price floor', below which there are no profits for the company?

Câu 7: Which pricing approach involves adding a standard markup to the cost of the product?

Câu 8: company starts with an ideal selling price based on customer value and then targets costs that will ensure the price is met. What is this strategy?

Câu 9: If demand hardly changes with a small change in price, the demand is said to be:

Câu 10: Which strategy sets a high initial price for a new product to 'skim' maximum revenues from segments willing to pay the high price?

Câu 11: company launches a new product at a low price to attract a large number of buyers and a large market share. This is called:

Câu 12: What is the pricing strategy where companies set price steps between various products in a product line based on cost differences and customer evaluations?

Câu 13: Pricing accessories or optional products along with a main product is known as:

Câu 14: What pricing strategy is used when a company sets a low price for a main product but high prices for supplies required to use it, like razor blades or printer ink?

Câu 15: When a company combines several products and offers the set at a reduced price, it is using:

Câu 16: price reduction offered to buyers who pay their bills promptly is a:

Câu 17: Selling a product at different prices, even though the difference in prices is not based on differences in costs, is called:

Câu 18: When a seller considers the psychology of prices and not simply the economics, such as charging 9.99 USD instead of 10.00 USD, they are using:

Câu 19: Prices that buyers carry in their minds and refer to when they look at a given product are known as:

Câu 20: Which type of pricing involves adjusting prices continually to meet the characteristics and needs of individual customers and situations?

Câu 21: FOB-origin pricing means that the goods are placed free on board a carrier, and then:

Câu 22: What is the illegal practice where sellers set prices in collaboration with competitors?

Câu 23: Selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business is called:

Câu 24: If a company has high fixed costs and low variable costs, what is the likely impact on their pricing strategy?

Câu 25: The drop in the average cost with accumulated production experience is called the: