Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 8

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Câu 1: Which level of the product addresses the basic problem-solving benefits that consumers are truly seeking when they buy a product?

Câu 2: Consumer products that customers usually buy frequently, immediately, and with minimal comparison and buying effort are called:

Câu 3: consumer is looking for a new major appliance like a refrigerator and spends significant time comparing brands on quality, price, and style. This is an example of a:

Câu 4: Which type of consumer products have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort?

Câu 5: Life insurance and funeral services are typical examples of which product classification?

Câu 6: Industrial products that aid in the buyer's production or operations, including installations and accessory equipment, are classified as:

Câu 7: The total number of items a company carries within its product lines is referred to as the product mix:

Câu 8: Which dimension of the product mix refers to the number of different product lines the company carries?

Câu 9: Which characteristic of services refers to the fact that they cannot be seen, tasted, felt, heard, or smelled before they are bought?

Câu 10: If a service provider is unable to perform because they are ill, the service cannot be delivered; this illustrates the service characteristic of:

Câu 11: Service quality depends on who provides the services as well as when, where, and how they are provided. This is known as service:

Câu 12: hotel charging lower rates during the off-season to offset the fact that empty rooms cannot be stored for later sale is addressing service:

Câu 13: The chain that links service firm profits with employee and customer satisfaction is called the:

Câu 14: Which type of marketing means that the service firm must orient and motivate its customer-contact employees to work as a team to provide customer satisfaction?

Câu 15: Which type of marketing focuses on the quality of the buyer-seller interaction during the service encounter?

Câu 16: The differential effect that knowing the brand name has on customer response to the product and its marketing is called:

Câu 17: Marketing managers can position brands at any of three levels. Which of the following is the most desirable level that appeals to deep consumer emotions?

Câu 18: When a company pays to use a name or symbol previously created by others, such as a character from a movie, it is using which brand sponsorship option?

Câu 19: What is the term for the practice of using the established brand names of two different companies on the same product?

Câu 20: If a company introduces additional items in a given product category under the same brand name, such as new flavors or colors, it is a:

Câu 21: When a company uses a successful brand name to launch a product in a completely new category, it is called a:

Câu 22: strategy where a company markets many different brands in a single product category (e.g., P and G selling multiple laundry detergents) is called:

Câu 23: Adding a warranty, after-sales service, and delivery and credit to a physical product is part of creating the:

Câu 24: The number of versions offered of each product in a company's product line refers to product mix:

Câu 25: The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society is: