Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 4

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Câu 1: Which of the following refers to the people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights?

Câu 2: Electronic collections of consumer and market information obtained from data sources within the company network are known as what?

Câu 3: What is the systematic monitoring, collection, and analysis of publicly available information about consumers, competitors, and developments in the marketing environment?

Câu 4: What is the first step in the formal marketing research process?

Câu 5: Which type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 6: company wants to determine the demographic characteristics of its customers and their attitudes toward a new product. Which type of research is most appropriate?

Câu 7: Which type of research is specifically designed to test hypotheses about cause-and-effect relationships?

Câu 8: Information that already exists somewhere, having been collected for another purpose, is called what?

Câu 9: What is a major advantage of using primary data compared to secondary data?

Câu 10: Which research approach involves sending trained observers to watch and interact with consumers in their natural environments?

Câu 11: Which research method is best suited for gathering descriptive information about people's knowledge, attitudes, preferences, or buying behavior?

Câu 12: In which type of research does the investigator try to explain cause-and-effect relationships by selecting matched groups of subjects and giving them different treatments?

Câu 13: What is a disadvantage of using mail questionnaires for data collection?

Câu 14: Which contact method is generally the most expensive but provides the most flexibility and high-quality data?

Câu 15: Personal interviewing that involves inviting six to ten people to gather for a few hours with a trained moderator to talk about a product, service, or organization is called what?

Câu 16: What is a segment of the population selected for marketing research to represent the population as a whole?

Câu 17: In which type of sample does every member of the population have a known and equal chance of selection?

Câu 18: When a researcher selects the easiest population members from which to obtain information, which sampling method is being used?

Câu 19: What is the primary advantage of online marketing research over traditional methods?

Câu 20: Which type of questions allow respondents to answer in their own words, providing more qualitative insights?

Câu 21: The use of 'eye-tracking' cameras to see what people look at first when they view an advertisement is an example of using what?

Câu 22: Managing detailed information about individual customers and carefully managing customer 'touch points' to maximize customer loyalty is called what?

Câu 23: What is a 'touch point' in the context of Customer Relationship Management (CRM)?

Câu 24: The huge and complex data sets generated by today's sophisticated information generation, collection, storage, and analysis technologies are referred to as what?

Câu 25: What consists of the analysis tools, technologies, and processes by which marketers dig out meaningful patterns in big data to gain customer insights?