Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 5

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Câu 1: Which stage of the buyer decision process involves the consumer sensing a difference between their actual state and some desired state?

Câu 2: What term describes the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions?

Câu 3: Which groups serve as direct or indirect points of comparison or reference in forming a person's attitudes or behavior?

Câu 4: In Maslow's Hierarchy of Needs, which level represents the need for self-development and realization?

Câu 5: What is the process by which people select, organize, and interpret information to form a meaningful picture of the world?

Câu 6: Buyer discomfort caused by post-purchase conflict is commonly known as which of the following?

Câu 7: Which type of buying decision behavior is characterized by low consumer involvement but significant perceived brand differences?

Câu 8: In the adoption process for new products, what stage occurs when the consumer considers whether trying the new product makes sense?

Câu 9: Business demand that ultimately comes from the demand for consumer goods is known as which of the following?

Câu 10: In a buying center, who are the people who have formal or informal power to select or approve the final suppliers?

Câu 11: Which business buying situation involves a buyer wanting to change product specifications, prices, terms, or suppliers?

Câu 12: What is a person's pattern of living as expressed in his or her psychographics (Activities, Interests, Opinions)?

Câu 13: Groups of people with shared value systems based on common life experiences and situations, such as nationalities or religions, are called what?

Câu 14: Which term refers to relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors?

Câu 15: What do we call a person within a reference group who, because of special skills or personality, exerts social influence on others?

Câu 16: The tendency of people to interpret information in a way that supports what they already believe is called what?

Câu 17: In the context of learning, what are minor stimuli that determine when, where, and how a person responds?

Câu 18: descriptive thought that a person holds about something is defined as a(n) ________.

Câu 19: Which of the following describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea?

Câu 20: Consumers who are tradition-bound and suspicious of changes, adopting an innovation only when it has become something of a tradition itself, are called ________.

Câu 21: In business markets, demand is often ________, meaning that total demand for many business products is not much affected by price changes.

Câu 22: What is the strategy of buying a packaged solution to a problem from a single seller, thus avoiding separate purchases and integrations?

Câu 23: Which role in the buying center is responsible for controlling the flow of information to others?

Câu 24: What is the first stage of the business buying process?

Câu 25: Which market consists of schools, hospitals, nursing homes, prisons, and other institutions that provide goods and services to people in their care?