Quay lại danh mục Trắc nghiệm Marketing dịch vụ Tiếng Anh
Trắc nghiệm Marketing dịch vụ Tiếng Anh online - Chương 2

Trắc nghiệm Marketing dịch vụ Tiếng Anh online - Chương 2

Lưu ý: Nội dung trong bài Trắc nghiệm Marketing dịch vụ Tiếng Anh online - Chương 2 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When choosing an online English course, which of the following represents a 'search attribute' that a prospective student can easily evaluate before making a purchase?

Câu 2: A student taking a free trial lesson for an online IELTS speaking class is primarily trying to evaluate which type of service attribute?

Câu 3: Even after completing an online English pronunciation course, a student might find it hard to judge if their accent has genuinely improved to a native level, demonstrating which attribute?

Câu 4: To reduce a student's perceived risk when buying a 1-year online English subscription, an EdTech company offers a '30-day money-back guarantee', which primarily addresses which type of risk?

Câu 5: A beginner English learner feels anxious that the online tutor might silently judge their poor speaking skills, which represents which type of perceived risk in service consumption?

Câu 6: In online English tutoring, the difference between a student's 'desired service' (flawless internet connection) and 'adequate service' (occasional minor lag) is known in services marketing as what?

Câu 7: Every time a student interacts with the online English platform's customer support chat to resolve a technical issue, it represents a critical point of impression called what?

Câu 8: A self-paced online grammar course consisting entirely of pre-recorded videos and automated multiple-choice quizzes is best classified as which type of service?

Câu 9: A 1-on-1 live interactive online English tutoring session via Zoom requires significant active participation from both teacher and student, resembling which traditional service model?

Câu 10: If an online English teacher acts strictly as a formal lecturer while the adult student expects them to act as a casual conversational facilitator, the resulting dissatisfaction is best explained by which theory?

Câu 11: An online English platform provides new students with a mandatory step-by-step onboarding video on how to log in, book classes, and submit homework, aiming to establish what?

Câu 12: In the servuction model of an online English center, the physical cloud servers hosting the video lessons and the scheduling algorithm belong to which part of the system?

Câu 13: The user interface (UI) design, intuitive layout, and professional color scheme of the online English learning mobile app represent which element of the servuction system?

Câu 14: A student expects a native English speaker for their online class, but the center assigns a non-native speaker with a strong accent, leading to what outcome according to the Expectancy-Disconfirmation Model?

Câu 15: An online English platform promises a response to written essays within 48 hours, but the assigned teacher consistently provides detailed feedback within 12 hours, resulting in what phenomenon?

Câu 16: During the pre-purchase information search stage, a learner considers 'Cambly', 'Preply', and 'Italki' as potential platforms for speaking practice; this specific group of brands is known as what?

Câu 17: A busy professional hesitates to buy an intensive online Business English course because they fear the extensive homework will consume their entire weekend, illustrating which perceived risk?

Câu 18: Before purchasing a high-priced online IELTS preparation package, a student heavily relies on unsponsored reviews from former students on social media, which is a strategy to seek what?

Câu 19: A professional suddenly realizes they need to improve their English after dreaming about failing an important international meeting, representing which trigger for need arousal?

Câu 20: Although rare in e-learning, if a student seeks an online English course specifically because they have a temporary vocal cord injury and need a platform with purely text-based interaction, the trigger is what?

Câu 21: A university student decides to enroll in an online TOEIC course immediately after seeing a targeted Facebook ad offering a limited-time 50% discount, representing which need arousal trigger?

Câu 22: To help customers evaluate an abstract online English course before buying, a center offers free downloadable PDF study guides and visually appealing teacher video profiles, applying which marketing strategy?

Câu 23: In the context of evaluating an online learning platform, which of the following factors is most likely to elevate a student's 'desired service' expectation level to its maximum?

Câu 24: In a 'flipped classroom' online English model, students are required to watch video lectures and complete quizzes before joining the live speaking session, highlighting the customer's role as what?

Câu 25: A prospective student is worried that staring at a computer screen for a 3-hour intensive online English class will cause severe eye strain and headaches, representing which specific type of perceived risk?