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Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Phần 3

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Câu 1: What is the primary goal of yield management in the airline and hotel industries?

Câu 2: Which term describes the deceptive practice of making a tourism product appear more environmentally friendly than it actually is?

Câu 3: In the extended 7Ps marketing mix for tourism, which element includes the hotel lobby design and staff uniforms?

Câu 4: Which segmentation base focuses on travelers' lifestyles, values, interests, and personality traits?

Câu 5: According to Crompton's theory of travel motivation, which of the following is considered a 'pull factor' for a destination?

Câu 6: Why is 'tangibilizing the intangible' a crucial strategy in tourism marketing?

Câu 7: What is a significant disadvantage for hotels that rely too heavily on Online Travel Agencies (OTAs) for bookings?

Câu 8: In Butler's Tourism Area Life Cycle (TALC) model, what typically characterizes the 'Stagnation' stage?

Câu 9: Why is User-Generated Content (UGC) currently considered more influential than traditional advertising in the travel industry?

Câu 10: What does the acronym GDS stand for in the context of international travel distribution?

Câu 11: Which service characteristic is demonstrated when a hotel room remains unsold for a night and the potential revenue is lost forever?

Câu 12: Which type of tourism specifically targets travelers seeking medical treatment combined with leisure and recuperation activities?

Câu 13: What is the primary objective of implementing a Customer Relationship Management (CRM) system in a luxury resort?

Câu 14: In tourism digital marketing, what is the strategic benefit of focusing on 'long-tail keywords' for SEO?

Câu 15: What does 'co-creation' in tourism experiences refer to?

Câu 16: Why is internal marketing considered vital for the success of a service-oriented tourism business?

Câu 17: When a new luxury hotel sets an exceptionally high initial price to attract high-income early adopters, which strategy is it using?

Câu 18: How can Augmented Reality (AR) best enhance the 'pre-trip' phase of the customer journey in tourism?

Câu 19: What is the most critical communication step for a tourism brand during the immediate aftermath of a safety crisis?

Câu 20: What is a primary ethical concern when marketing 'Dark Tourism' sites like concentration camps or war memorials?

Câu 21: What is the central goal of Integrated Marketing Communications (IMC) in a destination marketing campaign?

Câu 22: The growing trend of 'bleisure' travel represents a combination of which two traveler segments?

Câu 23: What is the main purpose of obtaining a 'Global Sustainable Tourism Council' (GSTC) certification for a travel business?

Câu 24: In a SWOT analysis for a coastal destination, an increase in global sea levels would be classified as a:

Câu 25: Which of the following serves as a 'direct distribution channel' for a commercial airline?